MANILA, Philippines - Spotify was named the country’s No. 1 music app, according to market research data and online polls gathered recently.
Data from global app analytics service App Annie (www.appannie.com) revealed that Spotify is the No. 1 music app for Android devices since it launched in April 2014. For iOS devices, Spotify placed second overall among music apps in the App Store, way above Spinnr (18th) and Deezer (91st).
In a separate article on adweek.com, research firm YouGov BrandIndex indicated that Spotify is one of the Top 5 music apps used by millennials. Spotify occupied the second spot next to Pandora in market leadership in online music streaming services. YouGov looked at several metrics for the Top 5 music streaming services including their current market share among millennials, awareness, satisfaction and purchase consideration relative to their rivals.
Meanwhile, in the Philippines, local news blog site Astig.ph conducted an online poll asking readers to vote which Philippine music streaming service they preferred. Results showed that Spotify led with 89 percent, followed by Deezer at nine percent and Spinnr at one percent. Top tech blog Yugatech ran a similar poll “What’s your streaming music of choice?” with Spotify sustaining landslide victory as most preferred music app with 576 out of 674 votes as of press time.
Globe Telecom brought Spotify to the Philippines in 2014 as part of its GoSURF data plans, providing its customers access to the Internet plus the best free music experience in the history of connected devices with access to over 30 million songs including the latest OPM hits.
Less than a year after Spotify’s launch, music streaming has now become an integral part of customers’ digital lifestyle, positively shifting from the music downloading habit, driving Spotify to become the most popular music streaming app in the Philippines.
“We are proud to lead the shift of music-listening behavior in the Philippines. With our partnership with the leading music app Spotify, our customers can now enjoy access to millions of songs and playlists anytime and anywhere through their mobile devices,” shares Issa Cabreira, Globe SVP for Consumer Mobile Marketing.
Globe is offering access to the music streaming service to its mobile and broadband customers at affordable rates. With Spotify Premium standalone promo of only P129 for 30 days, users get access to ad-free listening experience, play any song on-demand, listen to the highest audio quality and download music and listen offline. Spotify is also available with the new Tattoo home broadband plans starting at Plan 1099.
Recently, Spotify unveiled a new feature that allows users to sing along to their favorite tunes, karaoke-style, using the Spotify app. The latest app integration is making lyrics a seamless part of the Spotify experience on desktop. Powered by Musixmatch, the world’s largest lyrics catalogue, the ability to sing along to one’s favorite tunes is just a click away. Customers just need to cue up any song and hit the new Lyrics button, located next to the play bar, to start singing along with the lyrics. They can also search and browse popular lyrics from Spotify’s top songs using the Explore feature.