MANILA, Philippines - Merrell’s Getaway to Adventure campaign recently won at the 2014 Philippine Quill Awards for Excellence under the Communication Management category.
Organized annually by the International Association of Business Communicators (IABC), the Quill Awards is a prestigious awards program that recognizes private and government institutions excelling in the field of business communication. The award places Merrell’s Getaway to Adventure among the ranks of the country’s best marketing and PR campaigns.
“More than anything, Merrell is happy that Getaway to Adventure was able to successfully encourage more people to go outside, discover the outdoors and appreciate the wonders of the country,” says Denice Lao, Merrell marketing associate. “Winning a Quill award and getting recognized for the campaign motivates us to continue our mission and push the boundaries of adventure even further.”
The global brand’s winning campaign fosters the love of the outdoors by sending aspiring travelers to explore regions like Sagada, Mt. Pulag, Mt. Apo, Pico de Loro, Banaue and the Sierra Madre mountain range. Partnering with the Department of Tourism (DOT), Tourism Promotions Board (TPB) and Trail Adventours, Merrell pushes people to discover the best outdoor destinations along with the perfect pair of Merrell shoes for every kind of adventure.
Merrell stores are located at TriNoma, SM North EDSA Annex, Market! Market!, Festival Mall Alabang, Marquee Mall Pampanga, Harbor Point Subic, SM City Dasmariñas, Ayala Center Cebu, Gaisano Mall Davao, Abreeza Mall Davao, SM Lanang Premier and SM Ecoland Davao. Merrell is also available in leading department stores and sports specialty stores nationwide.