PLDT Home DSL’s ‘Ask Diego’ captures the heart of many

MANILA, Philippines - There are a million cute kids out there. And then, there is Diego Ledesma.

PLDT Home DSL recently launched a brand-new TV commercial in Eat, Bulaga!, featuring a bright, handsome and witty young boy by the name Diego and how he stole the heart of many was unprecedented. The precocious boy is a total show-stopper.

Following the success of its Anna Banana campaign with Derek Lorenzo and his family, PLDT Home DSL brings us another family to show how important family values and strong connections are at home. They are the Ledesma family, and their claim to fame began with seven-year-old Diego, who has thousands of fans on his advice column on Facebook, “Ask Diego.”

The Ledesmas are the perfect fit for the commercial because they are the ideal example of today’s young, urban family. It is tight-knit and enjoys doing things together online using multiple gadgets simultaneously to help one another out. That’s where PLDT Home DSL’s limitless and reliable family-sized connection really comes in handy. This kind of strong connection keeps the family together in more ways than one.

Some people initially raised their eyebrows at the thought of a child being on Facebook, but upon learning that values is paramount in the Ledesma household because his parents monitor the page constantly, Diego started getting many questions on topics ranging on love, studies and bullying, all the way to vacation and business ideas. Before he sees the questions, Paolo and Lara delete offensive content, and sometimes answer the more difficult questions themselves. Then, they help him type answers, especially when he asks about how to spell words. On occasion, Diego also gets ideas for answers from his Ate Trisha.

Ask Diego is fast becoming another iconic presentation from PLDT Home DSL in the league of the multi-awarded Anna Banana campaign series in the last few years. The group’s focus on family values and connection through limitless sharing spell the difference.

Check out Ask Diego on facebook.com/AskDiego.

To sign up, visit pldthome.com.