MANILA, Philippines - Jag Jeans continues to stare down the face of matchlessness when it unveiled controversial Lindsay Lohan as its newest endorser early this year. Lohan has a reputation not only breaking the norms of society, but also being the favorite subject for fashion snaparazzis.
Lohan’s union of swag and sassiness leaves the public totally entranced on her every move made her the ideal celebrity to launch the Jag Jeans’ highly-successful Confessions of Young Hollywood campaign. With its cutting edge designs and out-of-the-box fashion innovations, Jag Jeans has established itself as the hottest trendsetter in the casual wear industry, and that same reputation carries over into its marketing strategies. The ground-breaking campaign featured pictorials from world-renowned photographer YuTsai, and even included an interactive website that placed you in the shoes of a paparazzi photographer, hot on the heels of Lohan in a Hollywood Hotel. Finally catching up with the Hollywood star gives one access to an interview held exclusively for Jag Jeans. It was in the said interview that Lohan revealed her admiration for Jag’s Skinny Jeans, taking notice of the cut is flattering to the curves of a woman’s body.
As Fashion Week draws nearer, Jag Jeans once again went back to the think tank, and conceptualized ways to unveil their new line and continue to reach out to the public simultaneously.
With the tag line, “What Do Your Jeans Say About You?”, Jag Jeans’ Free Speech Campaign was born.
Despite decades of constant change in fashion movements and styles, denim has managed to endure the test of time and adapt like no other garment has. From its introduction into the world as a working man’s wear, denim has continued to evolve and transcend cultures, lifestyles and genres. A pair of jeans can speak volumes of its owners’ passions. A form of expression that personifies what Jag Jeans is all about.
Jag Jeans’ next scorching runway show on May 25, at the SMX Convention Center Hall 1 is set to feature the heritage line Jag Red with its new fits and finishes of the best pieces ever made. It’s a whole new collaboration that harnesses pure talent, highest-quality materials and extreme passion for Jag’s new generation of consumers.
And this generation is unlike any other. It is a generation that refuses to be silenced, with its members finding ways to make its voice heard. Social media has empowered people to speak their mind, and Jag Jeans’ Free Speech reaches out to the blogging generation and encourages them to shout to the world, their love of Jag Jeans.
Headlining Jag Jeans’ newest collection are stunning beauty queens including 2011 Miss Universe third runner-up Shamcey Supsup, Janine Tugonon (Miss Philippines Universe), Katrina Jane Dimaranan (Bb. Pilipinas Tourism), Nicole Schmitz (Bb. Pilipinas International) and runners-up Annalie Forbes and Elaine Kay Moll.
Representing the men are Will Devaughn, Ivan Dorschner, Bret Jackson and PBB’s Big Four Paco, Pamu, Slater and Biggel, with housemate Divine.