MANILA, Philippines - Magic Sing distributor The Astra Group, Inc. recently renewed its endorsement contract with Sarah Geronimo.
During the signing ceremonies, Astra chairman and president Eric Singson told guests that, “Our company considers Sarah Geronimo as the perfect endorser for the Magic Sing brand.” He explained, “We love her class and wholesome public image, which in spite of her fantastic popularity and success both as a singer and an actor, have remained unsullied. Sarah’s qualities as a person perfectly exemplify Magic Sing’s own emphasis on class, high quality, style and product integrity.”
Singson recalled that when the Magic Sing videoke microphone was introduced in the year 2000, it became an instant hit in this nation of karaoke lovers. Since then, imitations and similar products have tried but failed to ride on the brand’s popularity. “As of today,” he said, “the total number of Magic Sing brand portable videokes acquired by Philippine households is almost one million units, against an estimated 120,000 units for all the other portable videoke brands combined, including some phased-out imitations.”