MANILA, Philippines - Throughout Sarah Geronimo’s trials, helping hands of those who care gave her and her family inspiration. Among them is dependable pawnshop, Cebuana Lhuillier, which she will be endorsing for the fourth year.
“I am very happy to have renewed my ties with Cebuana Lhuillier. With this endorsement, I give inspiration to our countrymen who are braving difficult financial situations,” Sarah shares. “I also feel honored to represent an organization that is just not profit-based. They really are committed to help.”
Reflecting on her climb to stardom, she recalls her family’s personal experience with Cebuana Lhuillier: “Cebuana Lhuillier was a big help to our family. Nagsasangla si mommy before to tend to our expenses. Ngayon naman nandito ako para magbigay inspirasyon din sa ibang tao.”
Cebuana Lhuillier is the country’s largest pawnshop chain and it shares its humble-beginning-to-huge-success story with Sarah. The pawnshop was established in Cebu City in 1935 by then French Consul to the Philippines Henry Lhuillier. It now has more than 1,200 branches nationwide.
Just like Sarah, Cebuana Lhuillier is admired and trusted by Filipinos for its fair appraisal system. It is also the only pawnshop in the country that sends out text alerts to remind pawners about deadlines, and has a computerized database system that makes it possible for pawners to renew their transactions in any Cebuana Lhuillier branch in the country.
The company chose Sarah as the face of its campaigns since she shares the brand’s values.
“Just like Cebuana Lhuillier, Sarah is friendly, accommodating and genuine. Most importantly, you can see in her the sincerity to help and inspire people,” says Cebuana Lhuillier president Jean Henri Lhuillier.