MANILA, Philippines - Chowking raises the bar even higher and takes on the pivotal role of enlivening the spirit, fueling the passion and nourishing the dreams of the millions of success-driven Filipinos.
Chowking has a refreshed image, a new generation of brand advocates, a new logo and new menu offerings — all in part of their role in inspiring the working man’s journey to success, for themselves and for their families who inspire them.
Chowking marketing head Francis Flores shares “We want to position Chowking not only as a brand that serves quality and modern Chinese food, but also a brand that enables the working man to achieve success and share this same success with their loved ones.”
“These working adults are the ‘balanced success seekers’ who are the responsible sons and daughters, motivated to provide a better life for their family. Chowking, on the other hand, serves as an inspiration for these individuals to succeed as they are fueled by great value Chinese rice meals, dimsums, desserts and beverages.”
Chowking’s new brand mantra Tikman ang Tagumpay encapsulates in a few yet meaningful words what Chowking passionately stands for. With over 25 years of the best-tasting Chinese meals, Chowking takes the brand further where good food becomes a fuel in their pursuit of triumph and heartfelt joy and gratitude through shared meal-time experiences with the family.
Together with carrying out the brand’s re-launch, Chowking then introduces their latest offering, Tender Beef Broccoli.
Chowking gathers great inspiration from chosen brand advocates who best exemplify their new brand positioning. Marketing director Edward Arandia shares, “We selected five outstanding individuals who commonly share compelling success stories. These are Jericho Rosales, Gerald Anderson, Kim Chiu, Bea Alonzo and CNN Hero of the Year Efren Penaflorida Jr. They were once ordinary people who dreamed extraordinary dreams and persevered to turn these dreams into reality, for themselves and for their families.”