MANILA, Philippines - With the theme Bro, Ikaw ang Star ng Pasko, ABS-CBN will kick off its Christmas campaign on Nov. 4 with simultaneous Parol lighting ceremonies in ABS-CBN’s compound in Quezon City, key areas in the Regional Network Group stations, and select ABS-CBN Global offices worldwide.
Kapamilya across the world will gather in this event to light parols which will serve as symbols of hope and sharing, especially these past months when the country faced various challenges and calamities.
ABS-CBN already started selling specially-made Christmas lanterns called Parol ni Bro, inspired by hit primetime teleserye May Bukas Pa, in line with their Yuletide campaign. This project aims to gather proceeds for the benefit of ABS-CBN Foundation’s Bayanijuan and Sagip Kapamilya programs.
Parol ni Bro lanterns are available at SM Kultura and SM Department store outlets in Las Piñas, Fairview, North EDSA, Mall of Asia, Megamall and Makati. Kapamilya may also order on-line via abscbnstore.multiply.com and the Starry Starry Store at www.starrystarry.com.
ABS-CBN’s Creative Communications Management will also launch its annual Christmas Station ID this November featuring the network’s biggest stars and news anchors.
ABS-CBN will hit the malls and celebrate early Christmas as they bring Kapamilya artists to SM Southmall on Nov. 7 and SM San Lazaro on Nov. 14.