MANILA, Philippines – Even with recent news grabbing the headlines, the Flawless relaunch at the Blue Leaf Pavilion recently stayed true to its tagline, “Less is More.”
Phoemela Baranda charmed Manila’s finest and encouraged them to revel and enjoy “An Endless Night of More Beauty.”
Flawless’ beauty clinics are located in prime locations to make superior, medically-supervised skin care treatments accessible for everyone, at an affordable price.
The social concerns of Flawless were also highlighted by the performance of The Flawless Steps dancers. These street children below the age of 14 impressed the audience with their mastery of ballroom dancing. Endorser Lorna Tolentino, who made a personal appearance that night, also helped train these protégés move gracefully on the dance floor.
Endorsers Alyssa Alano and Yasmien Kurdi were on hand to dazzle everyone with their flawless skin. For the first time, the much-awaited Flawless television ad was unveiled. Along with Lorna, Alyssa and Yasmien, the commercial revealed the rest of Flawless’ ultra-glam endorsers: Richard Gutierrez, Katrina Halili, Mark Herras and Judy Ann Santos.
Flawless CEO Rubby Sy enthused, “With its environmentally-friendly stance, alongside that of its endorsers, Flawless affirms that beauty is just as much social as it is physical.” The brand’s environmentally-conscious edge was shown in the stylish Flawless bags given away.
Ms. Sy and Francis Labora, marketing manager of Flawless, shared, “It’s not about the glitz and the glamour. It’s about the service. That’s why so many people trust Flawless. Overhauling the brand was important to us because it lets us serve our customers better. We felt that we owed it to our customers and clients to give them exactly what they deserve — our expert service, wrapped up in a neat little package.”
Flawless is the only clinic in the market that has put the airline classes into practice, with a difference in price but not in quality. The Ruby, Emerald and Diamond classes provide customers with their respective needs; they afford everything from efficiency to utmost privacy and discretion. The different classes were named after precious stones, evocative of Flawless’ aspiration to offer a “flawless” service experience. With its 30 branches nationwide, majority of which are mall-based, the Flawless network is primed to advance and expand, improving accessibility to beauty.
Flawless co-owner Dr. Vicki Belo said, “Less is more, right? So let’s focus less on the other issues and more on Flawless. I’m proud of how the brand has evolved. This is such a pioneering approach to beauty. It‘s an honor for me to be associated with it.”