Max’s widens US footprint with Washington restaurant

MANILA, Philippines — Max’s Group Inc. is expanding its footprint in the US, with the first Max’s Restaurant in Washington expected to open in 2018.

MGI has partnered with JS Restaurant LLC to bring the homegrown brand to Tukwila, Washington.

“This is another exciting moment for us to provide our countrymen based in the United States a genuine taste of home. We are grateful to be in partnership with JS Restaurant LLC to serve our best-in-class products to the community of Tukwila,” said MGI president and chief executive officer Robert Trota.

The expansion in Washington signifies the sixth development agreement secured by MGI for the year after signing deals to expand in various continents.

“We are witnessing the fastest rate of expansion in North America. For this year alone, we opened three new Max’s Restaurants across New Jersey, Calgary and San Diego.

Moreover, we have another two stores in the pipeline for 2018 to be located in Winnipeg and Tukwila,” said MGI CEO for International Peter King.

JS Restaurant LLC is a private company engaged in specialized medical services since 2012. Its principals have been residents of Tukwila for close to two decades.

It has successfully entered into business alliances which will anchor its initial foray into restaurant operations.

“We are thankful to have been entrusted with a well-loved Filipino brand. We are determined to extend the Max’s Restaurant tradition of excellence in food quality and heartwarming service to our customers in Tukwila,” said its managing director Joselito Santos.

 Max’s Restaurant is a Filipino household food staple dating 1945. It is known for its “Sarap to the Bones” fried chicken.

 At present, it operates a total of 175 stores including 27 franchised branches overseas, making is the largest operator in the Philippine casual dining segment.

 Its family of brands include Max’s Restaurant, Pancake House, Yellow Cab, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.