Cai Zhi Qiang, 32, single, of Xiamen, China hit some power lines before hitting the ground. He sustained severe head injury that caused his instantaneous death.
Homicide investigator Jay Eballe said that Cai was identified by Mariano So, the president of the Sinwa association of Chinese businessmen here in Cebu City.
Eballe added that the victim used to rent a store along Manalili Street, but folded up last year after he decided to just supply sandals made in China to Chinese businessmen here.
Though there were speculations that the suicide was related to business problems, Eballe said that the real cause is still to be established.