Erwan Heussaff embarks on a culinary journey with Rustan’s Supermarket

The man who eats anything teams up with the country’s ultimate food source

CEBU, Philippines - For self-confessed French-Filipino food lover Erwan Heussaff, his choice of destination for fresh fruits and vegetables and premium products and ingredients is none but the country’s ultimate food source, Rustan’s Supermarket.

The Esquire Philippines’ Food and Drinks editor, and author of well-known food blog The Fat Kid Inside (www.thefatkidinside.com) recently met with select members of the press at Benny’s Café, Rustan’s Makati, to talk about his decision to join forces with the supermarket, which he declares is “the perfect match.”

“I’ve always gone to Rustan’s Supermarket for my cooking needs, so this is really a dream partnership,” he reveals. “I’m very keen on advocating only what I truly believe in, and Rustan’s is one of them. I shop there all the time, so this is a natural fit for me. I’m really excited to tell Filipinos about the many great items they can find here for their pantries!”

Erwan adds, “It is the superb quality and wide range of Rustan’s Supermarket’s products that always won me over.” So enthusiastic he is about Rustan’s product range that, as part of the tie-up, Heussaff will even be helping highlight key items from the supermarket through Fat Kid inside badge and recipes that identifies must-tries and top picks based on his own personal recommendation, which will be present across Rustan’s Supermarket branches.

“Anyone who is like me knows that to be able to experience great meals at home, it’s important that you’re well-stocked with all your essentials, as well as select unique ingredients and products that you can mix and match,” he shares. “And I always find that when I walk out of Rustan’s, I’m a happy customer—I’m able to get all the things I need, and even get to know new ways to enjoy meals through the brands that they bring in. There’s always room for fresh food experiences, and this is something I’d like every Filipino to enjoy through this partnership.”

One such brand, he says, is British brand Waitrose, which the supermarket recently brought to the country. “I love Waitrose! I made a beeline for Rustan’s as soon as their products hit the shelves. This brand offers the same experience that Rustan’s provides its customers—quality premium items at great prices.”

With different types of product lines available for various types of food lovers, adds Heussaff, Waitrose is sure to be appreciated by Filipinos. “We Filipinos are known for our love of food. In fact, it’s a central part of any Pinoy occasion! We enjoy flavor, and we savor each dish every chance we get. Waitrose is a brand that will add to that experience, especially when it comes to whipping up our own meals and enjoying them at home.”

When asked what Filipinos can expect from his partnership with Rustan’s Supermarket, Heussaff says: “Expect to get excited and rediscover food! I’m teaming up with Rustan’s to show everyone how its wonderful line-up of fresh food, amazing products, and hard-to-find ingredients can change the way you experience and prepare every meal.”

He concludes: “Through my own experiences with Rustan’s and cooking, I hope to help Filipinos learn how to create and enjoy easy recipes for great-tasting dishes that they can enjoy at home.”

Look for “The Fat Kid Inside Recommends” badge exclusively at the Rustan’s Supermarket aisles for the products that Erwan Heussaff personally recommends for food-loving, health-conscious shoppers.  Rustan’s Fresh is the best premium supermarket in the country that is most trusted in quality and food safety with its commitment to bringing great customer service for a pleasurable shopping experience. Rustan Supercenters, Inc., a member of the Dairy Farm International Group, is the operator of Rustan’s Supermarkets, the Shopwise chain of hypermarkets and Wellcome.   To date, Rustan’s Supermarket has 18 branches nationwide. In Cebu, it is located at the Paseo Arcenas Estate in Banawa and Ayala Center Cebu  and is open daily from 8 am-9 pm and 9 am-9pm respectively. For more info, call   (032) 262 6201 (Banawa), (032) 238 1130 (Ayala), or visit www.rustansfresh.com and follow @rustansfresh on Twitter and Instagram and www.fb.com/rustansfresh on Facebook.