SM Cinema celebrates 100% digital clarity with a Free Movie Day

CEBU, Philippines - SM Cinema, currently the largest cinema exhibitor in the country, has been part of the lives of Filipino families for over 20 years. With its commitment toward quality movie entertainment, SM Cinema recently converted all its film-based theatres into Digital Theatres—the first cinema franchise in the country to do so. With this notable milestone, SM Cinema gives back to its loyal patrons with another FIRST in Philippine cinema history—the FREE MOVIE DAY event, a grand movie blow-out slated to happen this December 8, 2012.

This SM Cinema event will offer free movies in all of SM Cinema’s 246 Digital Theatres in all 45 branches nationwide! The line-up of movies will include the horror-thriller House at the End of the Street, Stolen, the latest Nicolas Cage action flick, the biopic Supremo: The Andres Bonifacio Story, crime drama film Deadfall, the popular Step Up Revolution and the restored version of Ishmael Bernal’s Himala. Apart from these six movies, two independent films courtesy of the Film Development Council of the Philippines will also be a part of the line-up.

Registration for SM Cinema’s Free Movie Day is from November 22 to December 6.  Just follow these five easy steps:

1. Like and Register at our e-PLUS Facebook Fan Page (www.facebook.com/eplus.sm)

2. Click on the Free Movie App.

3. Choose your Cinema, Time and Movie

4. Print the confirmation email.

5. Surrender the printed confirmation email at any SM Cinema branch for your free two tickets.

Free Movie Day is made possible by SM Cinema, e-PLUS card— your most convenient access to the movies, Multivision Pictures of the Philippines, AV Production, Crystalsky, Pioneer Films, Star Cinema and the Film Development Council of the Philippines. Free Movie Day is also being brought to you by Coca Cola, Bright Pop, Purefoods San Miguel and Mister Donut. For inquiries, please call SM Cinema in SM City Cebu at 2314852. (FREEMAN)