Choose Philippines launches 'iChoose' campaign in ASAP

CEBU, Philippines - To further support the government's “More Fun in the Philippines” tourism movement, Choose Philippines, the country's first-ever social and travel networking site, will launch the “iChoose” campaign, introducing a new music video and a micro-site that encourages every Filipino to contribute to the 7,107 reasons why people choose the Philippines.

At the grand launch on “ASAP 2012” today (Feb 19), Choose Philippines collaborated with PGT Finalist and web sensation El Gamma Penumbra to give you a new version of their music video. Using the song Piliin mo Ang Pilipinas, El Gamma Penumbra amazingly showcases popular Philippine destinations through shadow play. Lyrics of the song written by Robert Labayen, music composed by Allan Dannug, and arranged by Marvin Querido. Song sung by Angeline Quinto and Vincent Bueno. This Music Video is a production of ABS-CBN's CCM Division and Regional Network Group.

The iChoose campaign also features an online video featuring people from across the world who had shared their different reasons why they choose the Philippines over other tourist destinations in other countries. Their thoughts are not only limited to the beautiful places but also the other activities that are more fun to do in the Philippines.

By logging on and signing up to www.choosephils.com, anyone can access the social travelnet's microsite http://choosephils.com/ichoose/ where they can participate in the campaign and state the reason why they choose the Philippines. The post can only be a simple sentence yet accompanied by a picturesque image of any of the Philippines' best—that can be a place, food, service, event and even admirable Pinoy values.

The travel website Choose Philippines is a brainchild of ABS-CBN Regional Network Group. It started off as “Pili-Pinas,” a Web portal with a one-man crew. Two years later, in February 2011, Charie Villa took it under her wing at the request of RNG head Jerry Bennett.

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