Frozen treat to cool profit

CEBU, Philippines - Starting a business is often perceived by many as an expensive venture considering that it needs a startup capital. True enough, money is undeniablyan essential in most businesses but in some cases, taking the journey to become financially able only requires a meager investment but needs hardwork.

That is how an ice candy vendor started with his venture to a better livelihood, proving that good attitude and virtues are the traits that have led to his successful venture.

twenty-six-year-old Alfredo Soria, a resident of Barangay Pasil in Cebu City, is proud to say that what others often fail to appreciate now helps his family and other families of ice candy vendors with their day-to-day expenses.

At the age of 18, Soria used to work as a food crew in a fast food chain in Colon Street for four years, an experience that exposed him early to the world of work and the realities of life.

"Nidako man gud ko nga gianad sa trabaho," the vendor shared. "Gitudlo-an ming maninguha gyud kung di man sa eskuyla sa trabaho pud." (I grew up learning the importance of hardwork. We were taught to really strive not only in our studies but also at work).

He said earning a minimum wage was not enough especially when he already have to fend for his own family. He had to find for other means to earn aside from the regular salary he received from working in a food store. (FREEMAN)