Gardenia extends product line

CEBU, Philippines - To further delight Cebuanos, Gardenia Bakeries Philippines, Inc. (GBPI)  has extended its line of “healthy-licious” and “flavor-licious” bread products.

In Gardenia Cebu, its initial product offerings include Classic White Bread, High Fiber Wheat Bread, California Raisin Loaf, Chocolate Chip Loaf and butter toasts that will surely capture the Cebuano taste.

Gardenia bakes more than fifty thousand packs of the soft, aromatic and delicious loaves in its modern plant located at the M.L. Quezon National Highway in Lapu-Lapu City

The company invested in technologically-advanced equipment sourced from internationally renowned suppliers to meet the growing demand of their superior quality baked goods.

Gardenia’s hygienic system complies strictly with current Good Manufacturing Processes (cGMP) and follows the highest standard for food quality and safety through the International Organization for Standardization (ISO) and the Hazard Analysis and Critical Control Point (HACCP) practices.

When Gardenia loaves get to the supermarket or to  “suking tindahan,” it is sealed using the pioneering color-coded G-lock system that tells the day of the week for which the bread was baked for.  The G-lock color coding is part of Gardenia’s quality control system.

The technology Gardenia employs and the processes it has put in place guarantee the freshness of bread – indispensible to enjoying the texture and taste of the bread that’s so good, it can be eaten without “palaman.”  Indeed, while there have been many new brands available in the market, no one has matched Gardenia’s softness, aroma and breadth of new products.

Every piece of Gardenia bread is baked using premium flour from U.S. wheat, especially milled to Gardenia’s world-class standards.  The sugar it uses for its baked goods is calibrated to the grade Gardenia requires.  The milk comes from the U.S., Australia and New Zealand, while all the other ingredients are sourced from the best suppliers from all over the world. 

With such superior ingredients, it is not surprising Gardenia has always been the favorite brand that is so delicious that it can be eaten on its own, even without “palaman.” 

Because Gardenia has consistently proven itself head and shoulders above the other brands when it comes to freshness, taste, aroma, softness and nutritive value, Gardenia offers true value for money – a fact supported by many who would rather go without bread than serve another brand to their families. (FREEMAN)