Globe reports mobile data key revenue driver 

MANILA, Philippines — Mobile data now account for 86% of Globe mobile revenues, reinforcing its position as the company’s strongest growth engine.

As digital habits deepen, the company said it is expanding both engagement and monetization, supported by rising 5G adoption and personalized offers tailored to customer behavior.

In the second quarter of 2025, the telco said mobile data traffic rose by 7% from the previous quarter. Usage over 5G grew even faster, with average daily mobile traffic rising by 58% since December 2024. Users consumed up to 33% more data on average, reflecting richer digital habits and stronger network performance. This, according to Globe, reflects the growing role of mobile connectivity in how Filipinos work, learn, transact and spend time online.

Globe said its core net income increased by 30% quarter-on-quarter, driven by improved yields and stronger participation across the company’s digital platforms. Hyper-personalized offers now reach more than 90% of the firm's mobile base, allowing customers to access timely, relevant experiences that fit their daily needs.

Globe President and CEO Carl Cruz said the shift in behavior mirrors a deeper transformation. 

“The way we use data today is a mirror of how we live. Every stream, every payment, every moment shared online is part of a larger shift. Our goal is to make those digital experiences seamless, safe, and rewarding for everyone, wherever they are,” said.

The firm said it continues to invest in a consistent and inclusive network experience, supported by self-service platforms like the GlobeOne app. The digital app helps customers take control of their mobile data, rewards and promos, making it easier for them to manage their accounts anytime and anywhere.

Globa added that prepaid customers remain a strong growth segment, with offers that maximize value and encourage sustained mobile usage. The company underscored its strength in meeting customers where they are, whether in city centers or rural barangays, through a reliable, evolving network.