Nokia X offers a better-designed way to enjoy the world of apps

MANILA, Philippines - Nokia has launched Nokia X, part of the new Nokia X family of affordable smartphones that run Android apps, in the Philippines.

This new device is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services. 

The Nokia X features Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by its Lumia family. It comes with Fastlane, a screen that lets people switch between their favorite apps more smoothly.

People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of popular third-party apps and games.

“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Gary Chan, Nokia marketing head for Pan Asia.

“We are happy to be one of the first countries to launch the much anticipated Nokia X,” said Karel Holub, general manager of Nokia Philippines. “The Nokia X would be a great device for Filipinos with Fastlane, signature Nokia experiences and a number of third-party apps, in addition to a sturdy and attractive build at an affordable price.” 

Out of the box, users can enjoy signature Nokia experiences, including free HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists.

The Nokia X is also an affordable introduction to popular Microsoft services, including free cloud storage using OneDrive. 

At only 10.4-mm thin, the slim, durable monobody design features a four-inch capacitive WVGA touch screen that provides great readability, and exchangeable back covers that come in a variety of statement colors.

Inside, the device runs on the Nokia X Software Platform and is powered by a 1Ghz dual-core Qualcomm Snapdragon processor.

The Nokia X features two screens: home, which features a fresh, tile-based design, and Fastlane, a dynamic record of how people use their phone, day-by-day, moment-by-moment. It captures everything people love: they need only to swipe once from the home screen to access Fastlane, see a record of recent activity, and switch between their favorite apps, smoothly.

Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or sending a text message, accept or decline calendar invitations, or control the music player — all from within the Fastlane view.

Fastlane is also more customizable and social-friendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks, and update their status from within Fastlane, making the experience even more productive.

The Nokia X is sold at a suggested retail price of P5,990. It is available in bright green, bright red, black and white.