Sony’s new affordable Xperia E now in Phl

MANILA, Philippines - Perfect for those looking for their first taste of the Xperia experience, the all-new Sony Xperia E has now arrived in Sony’s Philippine stores.

Available in single SIM (SRP at P7,290) and dual SIM (SRP at P7,990), the Xperia E (available in black, pink, white and gold) is the affordable new addition to Sony’s signature Xperia line.

A compact and competitively priced smartphone that is engineered for simplicity, it boasts outstanding HD voice quality that makes phone calls clearer than ever before. It also features noise cancellation that filters out background noise so consumers can hold crystal-clear conversations in any environment.

Xperia E has also been designed to let consumers stay on top of cost and power consumption. The data usage application monitors how much is being spent and the Battery Stamina mode increases the standby time up to four times. When the screen has been in sleep mode for a few minutes, Wi-Fi and data traffic will be disabled and most applications will be inactive to save battery life.

However, calling and messaging will continue to work as normal. Once you touch the screen to wake the device up from standby, all functions are back to normal. You may also override and choose which applications to keep running.

It will also be available in a dual SIM version so consumers can easily switch between networks with just one touch to stay on the most cost-effective plan.

“The Xperia E is ideal for consumers looking to take their first steps into the world of Xperia smartphones,” says Sony Philippines president and managing director Yasushi Asaoka. “It meets the needs of those seeking affordable access to the quality and functionality more traditionally associated with high-end Android smartphones.”

Xperia E comes equipped with superior sound quality with the in-built Walkman application that includes xLOUD audio technology, 3D surround sound, and a manual equalizer.

Consumers can also easily view and share their content on TV, tablet and PC with DLNA wireless connectivity. It is also powered by Android 4.1 (Jelly Bean) for the latest Android user experience.

Check out the Sony Xperia E at the following Xperia concept stores: Metro Manila — Glorietta, Robinson’s Galleria, Robinson’s Midtown, SM Fairview, SM Megamall, SM Mall of Asia, and SM North EDSA; Luzon — SM Bacoor, SM Baguio, SM Batangas, SM Dasmariñas and SM San Fernando; Visayas — Ayala Center Cebu, and SM Cebu; and Mindanao — Abreeza Davao, and Gaisano Mall Davao. It is also available in Sony Centers, VAIO shops and telecom retailers nationwide.