Nokia Lumia 510 brings Windows Phone to new, lower price points

MANILA, Philippines - Nokia has announced the Nokia Lumia 510, a smart and modern entry-level smartphone.

Featuring a bright, four-inch display, the Nokia Lumia 510 makes the unique benefits of Lumia and Windows Phone even more affordable.

“With the Nokia Lumia 510, we continue to meet our commitment to bring Windows Phone to new, lower price points,” said Jo Harlow, executive vice president of Nokia Smart Devices.

“People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we are looking forward to welcoming more people into the Windows Phone experience,” Harlow added.

Following on from the success of the Nokia Lumia 610, this latest addition to the Nokia Lumia range comes in five vivid colors for a fun and personal way to enjoy Windows Phone.

Windows Phone is different than other smartphone platforms, thanks to Live Tiles, making it easy to see incoming messages and updates; PeopleHub, which brings together contacts and updates from across social networks into one location; and access to Microsoft Office and Internet Explorer 9 on the mobile.

Unique Lumia experiences also make the Nokia Lumia 510 unlike any other entry-level Windows Phone. Downloading the Camera Extras app provides exclusive digital lens functionality to go with the five-megapixel camera and built-in auto focus.

Nokia Maps, Nokia Drive and Nokia Transport also offer the most comprehensive smartphone location and navigation experience available.

The Nokia Lumia 510 will be available in red, yellow, cyan, white and black. Nokia estimates its retail price to be around $199, excluding taxes and subsidies.

Sales are planned to begin this November, starting with India and China and followed closely by other Asia-Pacific countries and South America.