'iPhone 4S users should choose most reliable network'

MANILA, Philippines - Among all of Apple’s recently introduced products, perhaps the most talked about is the iPhone 4s.

High anticipation and the fever-pitch excitement for this latest Apple product in the Philippines may cause would-be iPhone users to forget a very important requirement when using their iPhones: the level of technology, speed and reliability of their network provider.

Just think: an iPhone would not be of much use if the network provider has outdated technology, slow connection speed and an unreliable network.

This is why the wiser and savvier iPhone users only trust Globe Business when it comes to their iPhones and other Apple mobile devices.

Business owners and techies like Globe business ambassador Leo Riingen advise existing, new and would-be iPhone users to choose and stay with Globe.

“The iPhone has always been part of my work, especially as I move around the country and overseas. It is practically my virtual assistant, allowing me to be in touch with my managers, business partners, family and friends.

“The iPhone apps and features make it an almost indispensable tool for everyday living. And to make it come alive, I need a reliable network like Globe for voice, data and connectivity. I believe that a premium product like the iPhone 4S must be matched with a premium service that only Globe offers,” said Riingen.

Globe Telecom is the first and longest partner of Apple in the Philippines, which is why it has the most in-depth and widest experience when it comes to Apple mobile devices from iPhones to the iPad 2. The partnership between the two is tried and tested and consumers will benefit from this partnership greatly.

Globe president and chief executive officer Ernest Cu said the company “maintains a formidable partnership with Apple, having had an exclusive partnership that began with the launch of the first iPhone in 2005. Its partnership with Apple has allowed Globe to offer best-value deals for the complete iPhone and iPad product suites.”

Apple mobile devices are a perfect match for the high level of technology, speed and reliability of the Globe Telecom network. In fact, the release of the iPhone 4S coincides with Globe’s recently announced aggressive $790-million network modernization and IT transformation program that will make the company’s base stations nationwide HSPA+ and 3G-enabled in the next two years.

According to Boboy Romero, head of Globe Business, the iPhone 4S works in perfect sync with the 4G mobile technology of Globe.

“We were the first to roll out HSPA+ (Evolved High-Speed Packet Access) to our cell sites and base stations in the country, realizing early on that more and more mobile consumer devices would work on this technology. And as we continue to fast-track our network transformation program, future-proofed and capable of using 4G technologies like long-term evolution (LTE), our customers are in for a better mobile experience,” Romero said.

Stressing further the advantage that Globe can offer its customers, Romero also said that Globe is proud to be one of the first telecommunication companies in Asia to carry iPhone from the very start.

“We know iPhone from inside-out. We’ve had years to study the habits and patterns of our customers who use iPhone and we have great offers that combine mobile browsing with SMS and calls that really showcase the power of the iPhone 4S,” he said.

Globe Business is the iPhone’s biggest retailer with 130 Globe stores nationwide.