Sony Ericsson aims for Android lead with Sony 3D tech

MANILA, Philippines - Sony Ericsson boosts its bid for leadership in Android with an exciting range of new models like the Sony Ericsson Xperia arc S and Xperia neo V, which bring 3D Sweep Panorama functionality from Sony Cyber-shot cameras to the Xperia Android line.

Sony Ericsson is showcasing its new Android smartphones in the Sony Ericsson 3D Expo at SM Cyberzones. The line-up includes the new Xperia arc S, Xperia neo V, Xperia ray, Xperia active and Xperia PLAY, the first Sony PlayStation-certified smartphone.

3D Sweep Panorama is a camera-shooting mode where users can capture a scene in true 3D with a sweep of the camera. When pictures are played back on a compatible 3D TV, the images come alive with depth, clarity and realism.

For 3D Sweep Panorama, users just pan the camera and up to 100 images are automatically taken from a number of different angles. The camera’s processor then analyzes and combines these images to build the full 3D picture, which can be viewed as a fully three dimensional panoramic image on a compatible 3D TV.

“By working closely with Sony to incorporate Sony technology innovations into mobile, we are best equipped to provide a differentiated experience of Android. We’re aiming for the lead position in the Android arena and with these new products, we move closer to that goal than ever before,” said Dennis Manzano, Sony Ericsson general manager.

The Sony Ericsson 3D Expo travels to SM Marikina this weekend. The roadshow highlights the Sony Ericsson Christmas in 3D promo where buyers of Xperia handsets will get the chance to win one of three Sony 3D showcases. Over P1 million worth of prizes are at stake.

For more details, visit the Sony Ericsson Concept Shops. Join the Sony Ericsson PH community on Facebook at www.facebook.com/sonyericsson.ph.