Xperience a new Xperia

MANILA, Philippines - Sony Ericsson unveiled the Xperia X10, the first phone to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the Xperia X10 introduces a new UX platform that is built on top of the Open Operating System and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface.

Bert Nordberg, president, Sony Ericsson said, “The Xperia X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximizes choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the Xperia X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and chief creation officer, Sony Ericsson added, “The Xperia X10 is a fantastic example of our ‘make.believe’ philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

Introducing signature applications like Mediascape and Timescape, the Xperia X10 lets consumers organize everything in their phone in an intuitive way. 

  The Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favorite friends and artists.

Sony Ericsson’s open approach gives consumers maximum choice and with the Xperia X10, users can download any application that they want direct from a wide variety of stores including PlayNow and the Android Market, co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio - WM600. Featuring advanced Bluetooth technology and a built-in FM radio, WM600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favorite radio station.

The Xperia X10 will be available in sensuous black and luster white.