Smart chooses Aicent's mBridge for global MMS delivery

SAN JOSE, California — Aicent Inc. (www.aicent.com) has announced that Smart Communications has selected mBridge to enhance Multimedia Message Service (MMS) delivery for its over 35.2 million subscribers.

MMS lets mobile subscribers send messages with pictures and videos as easily as they do text messages. 

As a large majority of new mobile phones come equipped with both still and video cameras, mobile operators have experienced increased demand for rich content messaging from customers. 

Smart is using both Aicent’s MMS Gateway service along with the enhanced mBridge Virtual Delivery. 

The MMS Gateway service provides Smart with a convenient and efficient way to rapidly establish global MMS interoperability with reliable, cost-effective commercial MMS delivery and termination capabilities, while mBridge takes the service one step further by offering subscribers a way to easily send multimedia messages to any non-enabled MMS phone, including the iPhone, across any network at any time. 

With mBridge, Smart subscribers can now send pictures and videos to friends and family anywhere in the world.

The growing popularity of MMS has rapidly made it an in-demand service for global mobile subscribers. 

Aicent’s mBridge solution easily allows carriers like Smart to upgrade their messaging infrastructure to enable their subscribers with global MMS delivery, extending multimedia message delivery to phones not equipped to receive MMS messages as well as to subscribers on networks that currently do not support MMS. 

Aicent’s mBridge solution complements Aicent’s MMS Gateway service, which Smart seamless MMS interoperability with over 200 wireless operators on the industry’s largest MMS exchange, while Aicent’s mBridge virtual delivery capability extends MMS delivery to non-interconnected networks. 

mBridge works by allowing the recipient to download and reply to incoming MMS messages from a Web URL link embedded in an SMS notification.

Subscribers who send the message use their normal sending procedures. A new feature of mBridge extends this service even further by letting the subscriber browse the text parts and images on the Web or a PC using the same URL, and then download the message if desired via the mobile phone.

“The success Smart Communications has had with our mBridge service proves not only how committed they are to continually offering the most cutting-edge services to their customers, but also how efficient mBridge is for flawless MMS delivery,” said Lynn Liu, president and CEO of Aicent. 

“As MMS continues to swiftly gain momentum in the market, Smart can now easily meet this demand from subscribers, enabling them to maintain their leadership role as one of Asia-Pacific’s most advanced wireless service providers,” Liu added.