Sony Ericsson introduces Smile Shutter technology with new C510 Cyber-shot

Sony Ericsson introduces C510 Cyber-shot, its most affordable Cyber-shot phone to date, and an application upgrade to the C905 Cyber-shot phone, currently at the top of the charts across the globe.

The Sony Ericsson Cyber-shot portfolio has topped 32 million handsets sales worldwide, demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone technology to consumers around the world. 

The C510 Cyber-shot will make Sony Ericsson’s camera phone experience accessible to even more consumers and markets worldwide.

More consumers can now enjoy the Cyber-shot experience without compromising on quality at an affordable price. Sony Ericsson continues to push design and innovation, as well as work with the best partners in the industry to provide existing consumers and consumers in new markets the chance to enjoy the benefits of mobile photography.

The C510 Cyber-shot was rated as providing the “best imaging experience” in the three-megapixel range of camera phones, according to a research conducted in Germany by TESTfactory.

The C510 Cyber-shot is packed with the highest quality imaging technology and encased in a stylish handset design expected from Sony Ericsson.

Its features include the reliable 3.2-megapixel Cyber-shot camera with protective slide-in lens cover. Smile Shutter is a clever technology that detects a person’s smile and immediately takes the photo.  Face Detection is a focusing technology that looks up to three faces at a time. 

Photo Fix adjusts light balance, brightness and contrast simultaneously. Take the best shots with auto focus. Snapfish by HP is a pre-installed application that allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes. 

Auto-rotation alters the landscape and portrait view by rotating the mobile phone. Illuminated imaging shortcut keys give one fast access to camera functions.

The phone is also YouTube-enabled so the user can upload videos and images straight to the Web. See one’s entire SMS conversation history at a glance, conversation-style.

“We have been leaders and innovators in the camera phone segment since the company was started,” said Dennis Manzano, Sony Ericsson general manager. 

“Now we are delighted to unveil the C510 Cyber-shot, our most accessible Cyber-shot phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot phone experience,” he added.

Sony Ercisson also announced an enhanced C905 Cyber-shot phone with new software. The 8.1-megapixel camera phone has received tremendous feedback across the globe. According to TESTfactory, the C905 Cyber-shot delivered the “best imaging experience” in the eight-megapixel class of camera phones. 

This upgrade is designed to add extra value to a consumer’s camera phone experience, and make a fantastic product even better. Consumers who already own a C905 Cyber-shot can easily download the new applications from mid-February at www.sonyericsson.com.

Capture the spontaneous moments in life with the C905 Cyber-shot upgrade, which features Smile Shutter, YouTube, WayFinder 8, and Snapfish by HP for high-quality, best-value prints. It lets the user place print orders directly from the mobile phone so there’s no need for memory cards, cables or offload. The new SMS/MMS conversation style lets users switch between the generic inbox or conservation chat where the entire message chain is presented at a glance.

Sony Ericsson also announced a new color for the C905 Cyber-shot, Tender Rose, available from the first quarter, and the IM502, a new camera phone tripod.

The C510 Cyber-shot will be available from the quarter in two colors — Future Black and Radiation Silver.