Bluetooth watches for women launched

Convenient, good looking and distinctive, the MBW-200 range of Bluetooth watches is an expansion of the highly successful Bluetooth MBW-150 range.

The MBW-200 comes in three different sophisticated designs to match one’s personality.

Missed an important call or SMS because you couldn’t hear or find your phone at the bottom of your handbag? With the MBW-200 this is now a thing of the past. Using innovative Bluetooth technology, the watch displays the caller ID and vibrates as your phone is ringing or when you receive an SMS. Reject or mute the call with a button on the watch or use the Bluetooth headset or mobile phone to answer the call and start chatting.

“The MBW-200 series is the next step in the development of Bluetooth wireless technology,” said Chris Lee, Sony Ericsson vice president for marketing in the Asia-Pacific.

“Now women can buy a Bluetooth watch that gives them both wireless functionality and an opportunity to express their personal taste. We’re all looking for products that make our lives more convenient. With a glance at your watch you can see who is calling, what the time is and with a push of a button you can change your music or use it as a music remote control when your phone is on the other side of the room — all in one stylish device,” he added.

Designed in partnership with watch industry leader Fossil and the Bluetooth knowhow of Sony Ericsson, the MBW-200 series comes in three distinct designs: Sparkling Allure, Contemporary Elegance, and Evening Classic.

The Bluetooth watch collection features scratch-resistant mineral crystal glass with an anti-glare coating for optimum readability and glow. The discreet, yet stylish and clear monochrome OLED display is invisible when not in use and clearly visible on a bright day so that you can see who is calling or which track is playing with ease.

Can’t decide which stylish Bluetooth watch is for you? Sony Ericsson has teamed up with three leading female tennis players to show how each MBW-200 watch has a distinct personality to match anyone’s personal style and fashion tastes.

The Sparkling Allure Edition, as modeled by 19-year-old Slovakian Dominika Cibulkova, is glamorous, yet strong and sporty — created for the ultimate young and funky fashionista.

The Contemporary Elegance Edition, as modeled by 18-year-old Danish “Princess of Tennis” Caroline Wozniacki, is perfect for the young professional who wants to stay focused on the job at the same time as staying connected.

The Evening Classic Edition, adorning 19-year-old Hungarian superstar Agnes Szavay, has a classic yet casual profile. The stylish leather strap and discreet black face can be worn in any environment, whether at home, in the office or on a weekend away.

The MBW-200 range will be available in selected markets in the fourth quarter.

Sony Ericsson will also expand the MBW-150 range with yet another design. The MBW-150 Classic is a sporty edition with a brown leather strap and white face that will be available early next year in selected markets.