Motorola expands ROKR portfolio with EM30, EM25

Motorola Inc. expanded recently its ROKR portfolio with the introduction of two stylish, new music-optimized devices for mobile music fans.

The new handsets are the MoroROKR EM30, a candybar phone using Motorola’s ModeShift technology, and the ROKR EM25, a slider with FM radio-sharing capabilities.

“Following the path of our award-winning ROKR E8, the newest additions to our ROKR family make listening to and discovering new music accessible and affordable for everyone,” said Steve Lalla, corporate vice president for mass market products of Motorola Mobile Devices.

“From uncovering new music with friends through our FMShare feature to enjoying surround-sound quality audio, these new ROKR phones deliver the music you want whenever, wherever and however you want to hear it,” he added.

The ROKR EM30 uses Motorola’s innovative ModeShift technology to illuminate the keyboard — red keys illuminate in music mode and a brilliant blue keypad appears in phone mode.

With colorful cues that let users know exactly which mode they are in, the P10,990 ROKR EM30 connects the sounds that matter most: family, friends and favorite artists.

In addition to the basics in talking and texting, the ROKR EM30 is loaded with other features for music lovers, including hi-fi audio and fast MP3 downloads. Users will know the artist and song playing on the FM radio with the Radio Data System (RDS) technology.

The universal 3.5-mm stereo headset jack accommodates most quality headsets while compatibility with Windows Media Player 11 provides the freedom to download music from more than 200 online music stores worldwide. The ROKR EM25, on the other hand, offers a genuine music player experience, including immediate access to a stored music library and built-in FM radio, in a sleek, quality handset.

The phone, which will become available later this year, has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about.

Both handsets support multiple digital music formats, including MP3, so users can sync their music easily with various devices. Bluetooth wireless technology lets consumers connect to their favorite wired or compatible wireless speakers and headsets, including the lightweight Motorola S9-HD headset and Motorola’s new ROKR portable speakers.

Motorola’s ROKR lineup includes the award-winning ROKR E8, which takes users from talk to music in one touch, and the ROKR EQ7 and EQ5 portable speakers.

The EQ7 wireless hi-fi stereo speaker system uses four powerful speakers to deliver full, rich sound for music and calls. The EQ5 ultra-portable wireless speaker, meanwhile, fits in a pocket and delivers amazing sound quality for music and calls.