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Telecoms

W980i Walkman delivers a clear audio experience

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Sony Ericsson recently launched the W980i, a Walkman phone that promises to bring users to an entirely new level of mobile music listening experience.

The W980i comes with clear audio experience, Sony’s pioneering audio enhancing technology. Together with innovative features such as Walkman on Top design and built-in FM transmitter, it cements Sony Ericsson’s position as a true market leader in the world of music on the mobile.

“The W980i Walkman phone sets an unparalleled standard for music enjoyment on your phone,” says Chris Lee, Sony Ericsson vice president for marketing in the Asia-Pacific. “For the first time, we’ve integrated Sony’s pioneering clear audio experience into a feature-packed phone — hear your music reborn on the W980i Walkman phone.”

The W980i Walkman phone is designed to allow the user to listen to music as it should be heard.

Clear Bass delivers distortion-free sound even at higher volumes. These features, combined with the premium headphones, the stereo portable hands-free HPM-77, deliver an incredible clear audio experience and music that sounds as true as possible to the original recording.

The W980i Walkman was rated “best audio experience” in a research conducted by TESTfactory in Germany.

Play any track from your extensive music library — the 8GB internal memory on W980i lets you store up to 8,000 songs — without even having to open your phone.

The Walkman on Top feature on the W980i gives the user the full functionality of a Walkman player, where he can effortlessly navigate his music library from the outside of this clamshell.

The W980i Walkman has a built-in FM transmitter, which allows the user to share whatever’s playing on his phone with other devices that have a built-in FM radio receiver, without the need for any additional accessories on your W980i.

Whether one is at a party or on a road trip, the W980i gives him the ability to share his music with all those around him, whether through a friend’s hi-fi or his car stereo.

The user can tailor the W980i’s Walkman player to the music that he’s listening to. This latest Walkman phone provides a choice of eight equalizer presets, each of which contains a distinct profile that is suitable to a range of music. So whether one is listening to jazz, pop or heavy metal, he can always choose the best sound for the song.

Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980i Walkman comes with HPM-77, a headset that will let the user enjoy music in powerful stereo sound.

The HPM-77 also allows the user to take his calls hands-free, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.

For a mobile music experience like no other, the W980i Walkman phone is a must-have for those who demand only the best from their mobile phones.

CHRIS LEE

CLEAR BASS

MUSIC

PHONE

SONY ERICSSON

W980I

WALKMAN

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