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Telecoms

Truly global Walkman phone coming from Sony Ericsson

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Sony Ericsson will soon release the W760i, the first truly global Walkman phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. 

Offering music on your mobile and much more, the phone delivers in-built GPS to help you find that secret gig, built-in stereo speakers for sharing your music and the latest hit games, including Need for Speed ProStreet.

“People today are always on the move so it’s important that they can stay in touch and have their entertainment at their fingertips,” said Ben Padley, head of music marketing at Sony Ericsson. “The W760i fits perfectly into this lifestyle. It is bold, action-packed and takes the Walkman phone beyond just music.”

The W760i keeps the user grounded with built-in GPS and Wayfinder Navigator1, plus Google Maps for step-by-step directions to a destination. 

The phone lets the user search over 20 million points of interest around the globe and talks to him to his destination every turn of the way.

There’s also a GPS-supported fitness application called Tracker that can tell the user how fast, for how long and how far he ran (or walked!).

Become the focal point of a spontaneous party or gaming experience with the W760i’s powerful built-in stereo speakers. The W760 helps select the right music for the occasion. Store up to 950 tracks) on the phone, and use SensMe to pick the music and tracks that match one’s mood in an instant. Navigate through a playlist with Shake Control — shuffle and skip through tracks, or adjust the volume, with just a shake of the phone.  

The TrackID functionality allows the user to identify any song he is listening to on the FM Radio or at a club. And with TrackID Charts, he can also review the most searched tracks in his country or anywhere in the world.  

The intuitive Media User Interface rotates depending on how the user is holding the phone, so he can see everything you need at a glance. Auto rotate works for photos, videos and games, too. Just twist the phone to change the view. 

With the W760i, gaming is more fun than ever. The phone allows the user to play in landscape mode, with sound from stereo speakers and use of dedicated gaming buttons like a games console. It is preloaded with the latest games, including Need for Speed ProStreet — where high speed and utter adrenaline collide.

The W760i is built for fast-paced action with a large 2.2” screen for great gameplay and Motion Sensor Gaming that allows the user to play top games on the phone in 3D quality, using the motion of the phone to control the game. 

A quality 3.2-megapixel camera is built-in to the phone. Just slide open the phone, press the camera button and capture the moment. Pictures can be stored on the 1GB Memory Stick or transferred to a PC using Media Manager.

BEN PADLEY

GOOGLE MAPS

MEDIA MANAGER

MEDIA USER INTERFACE

PHONE

SONY ERICSSON

USER

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