Sony Ericsson beefs up Cyber-shot line

Sony Ericsson has announced two high-performance additions to its popular Cyber-shot phone range with the launch of the C702i Cyber-shot and C902i Cyber-shot.

The two phones, packed with the latest camera technology, make it effortless to take pictures of those spontaneous moments — day or night, at a bar or the beach – and instantly share them with friends and family. 

“The two new Cyber-shot phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, head of imaging marketing of Sony Ericsson.

“Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes,” Totté added. 

C702i Cyber-shot

Use the C702i Cyber-shot in a range of different conditions, as its unique design means its both splash and dust-resistant. This means that whether you’re off-road or just off to the mall, your C702i Cyber-shot phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.  

The C702i Cyber-shot is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilize the 3.2-megapixel camera and capture the moment with one hand — perfect for an active lifestyle.

Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702i Cyber-shot is really geared to go more places.  

The C702i Cyber-shot integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information on where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the Web. 

If you are lost on your travels, Google Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.

C902i Cyber-shot

The slim line C902i Cyber-shot will have everyone wanting to have his picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0-megapixel Auto Focus camera, the C902i Cyber-shot sports a camera performance beyond its sleek and slim looks.

The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.  

With the C902i Cyber-shot you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high-quality pictures of your friends. 

With the C902i Cyber-shot you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology — Photo Flash — giving you better quality pictures even in low-light conditions.

Also, a light solution has been added to the established BestPic feature — which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic wherever you are, perhaps even to capture the dance-floor action in a club. 

Use x-Pict story to add music and transitions to your gallery of photos and automatically create your own multimedia slideshow to share with your friends.

The C902i Cyber-shot comes with a 160MB built-in memory — the equivalent of storage for up to 100 full resolution photos — plus the possibility to add even more memory with the Memory Stick Micro (M2) that can be bundled with the phone depending on the market. 

You can transfer the images on your phone to your computer by using the CCR-70 M2 USB adapter. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across. Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.

The phones will be available from the second quarter.