Sony Ericsson broadens range of Bluetooth watches

Three distinctive new Bluetooth watches from Sony Ericsson let you really have it your way. Select the one that fits your style from the Bluetooth MBW-150 range and enjoy the convenience of controlling your phone from your wristwatch.  

Created together with Fossil, a world expert in watch technology, this new range of Sony Ericsson MBW-150 Bluetooth watches is truly ahead of its time, bringing together contemporary design and cutting-edge Bluetooth technology.

“From the moment you use a Bluetooth watch you wonder how you ever managed without it,” says José Barreiro-López, head of sales and marketing support of Sony Ericsson. 

“Using your watch as a wire-free interface with your phone is about as convenient and non-obtrusive as you can get. Now whether you’re out socializing, working or just at home with your family, there’s a Bluetooth watch to go with you,” he adds.

The Bluetooth watch MBW-150 Music Edition is finished in black with orange details; the Bluetooth watch MBW-150 Executive Edition features a professional-looking stainless steel bracelet; and the Bluetooth watch MBW-150 Classic Edition sports a premium leather strap and black face. 

All three timepieces in the MBW-150 range have a scratch-resistant mineral crystal glass face with an anti-glare coating. When not using them to control your phone they look exactly like a regular watch, thanks to a discreet OLED display that’s only seen when in use. 

What’s more, the addition of Bluetooth technology does not lead to a compromise on timekeeping. A quartz analogue precision movement, plus a digital time display that’s synchronized with your phone, make sure that you stay on track.

Whatever the situation, when your phone rings you need to be able to check who is calling quickly and without breaking your engagement with the people around you. 

When an incoming call or a text message arrives, the Bluetooth watch MBW-150 gently vibrates on your wrist, so with a quick glance you can see the caller ID on the display. Lightly touch a button on the watch to decide whether to reject or mute the call, or take it by pressing the Answer key on your headset, car hands-free or the phone. 

You don’t need to have your phone in your hands to manage calls or music. Use the Bluetooth watch MBW-150 as a music remote control when you phone’s on the other side of the room or if you’re using it to listen via your home speakers. View tracks, adjust the volume, change the tune or switch your music off, all from your watch and without getting out of your chair.

New features make life even easier when controlling your phone through the wristwatch. Auto pairing connects the watch to the phone automatically the first time they are linked to each other so there’s no set-up routine.  

If you live your life looking for your phone, the Bluetooth watch MBW-150 will help you keep hold of it, since it gives out a vibrating signal when the phone goes out of range. Finally, thanks to Sony Ericsson’s expertise in Bluetooth technology, the signal should always be robust and reliable.

The Bluetooth watch MBW-150 is compatible with a wide range of Sony Ericsson phones and the full list can be viewed on www.sonyericsson.com.  

Perfect partnerships include the new W910i Walkman phone for the Music Edition, the K850i Cyber-shot phone for the Classic Edition and nothing less than the Sony Ericsson P1i, the latest addition to the smartphone portfolio, for the Executive Edition.