Sony Ericsson to open London flagship store

Sony Ericsson has announced that it will open its first dedicated store in central London for consumers to touch and try Sony Ericsson products, learn more about new features and applications first-hand in a relaxed, fun environment. 

The store, which will open at the end of November, will be located in Kensington High street, one of London’s prime retail locations.

The new Sony Ericsson store will feature a warm and inviting environment where the public can interact with the Sony Ericsson brand, ask questions and feel comfortable to experiment with new products, services and applications.  

Specially trained expert staff will be on hand to assist visitors who will also be able to purchase new Sony Ericsson phones, accessories and PC cards connected to a wide range of operator networks as part of a contract, prepaid or upgrade package, thanks to a cooperation agreement with Carphone Warehouse which will operate and manage the store.

Emphasis will be placed on visitors to the store gaining hands-on experience with the products. Special customized events and promotions will target different categories of phones users, from established Sony Ericsson fans to potential new customers who have yet to experience the Sony Ericsson brand.

The store’s basement level will be customized to give Sony Ericsson new customer and corporate meeting and demonstration space, reflecting the need for additional central London facilities as the company grows to fulfill its ambitions of becoming one of the top three global mobile handset manufacturers.

"We are extremely pleased to be opening this first store, which will offer consumers a new Sony Ericsson retail experience with all the benefits of a regular mobile phone store," says Salvatore D’Angelo, head of global retail at Sony Ericsson.

The Sony Ericsson store in London will reflect the new brand elements announced in conjunction with the company’s fifth anniversary celebration.