Telecoms

Superheroes on your mobile screens

June 23, 2003 | 12:00am

In these days of uncertain times, if you can’t be your favorite superhero for a day, now at least your phone can.

From DC Comics, a member of the Warner Bros. Family, comes the legendary Justice League composed of the greatest DC icons: Superman, Batman, Wonder Woman, The Flash, Martian Manhunter, The Green Lantern and Hawk Girl.

These super heroes will find their way to the screens of mobile phones in the Philippines through a deal that Warner Bros. New Media and Warner Bros. Consumer Products have entered into with Wireless Services Asia (WSA).

The Justice League mobile entertainment package, introduced in the Philippines via the Globe network, enables users to access exciting icons and picture messages featuring the famous superheroes like Superman and Batman through texting and by visiting the Globe website at www.globeinteractive.com.ph.

The Justice League superheroes have universal appeal and popularity among comic enthusiasts because of the medium’s unique story-telling experience. They are famous among non-comic book readers as well.

Many of the superhero characters have crossed over to movies and television, thus appealing to a wider audience. Who can ever forget the phenomenally successful Batman series both on TV and the big screen? Or even the almost never-ending saga of Superman, now revived in Smallville?

The Philippines is the perfect setting for this kind of technology because of its distinction of having one of the heaviest SMS-based traffic in the world. So in response, the mobile value-added services market is quickly expanding to meet its needs.

Wireless Services Asia, established in 1999, is considered a pioneer in the development of mobile value-added services in the Philippines. It has an impressive client portfolio covering both local and international corporations.

Its extensive roster of partners includes Globe Telecom, Telia, Touch Mobile, the World Wildlife Fund and the Smiley Licensing Corp. Ltd.

WSA also has satellite offices in Singapore and Finland.