Ericsson beefs up Bluetooth products

Ericsson Technology Licensing AB and Arima, the original design manufacturer from Taiwan, have signed a licensing agreement involving Bluetooth Intellectual Property (IP).

Under the terms, Arima will license Ericsson’s Radio and Baseband IP products. Integration into products such as PDAs, handsets and mobile phones is planned to start this year.

"The agreement is in line with Ericsson’s overall plan to strengthen its foothold in the Asian market," said Maria Khorsand, president of Ericsson Technology Licensing.

"Our goal is to integrate our Bluetooth solutions into as many mass market consumer products as possible. The contract with Arima is a testimony to our commitment to reach the mass market for all mobile handheld devices," she said.

Ericsson’s radio transceiver, designed in 0.18-micron CMOS technology, and the Baseband Core Product, named EBCP CherryRed, will be integrated into most of the products manufactured by Arima, including PDAs, handsets and mobile phones.

"The Bluetooth transceiver from Ericsson provides an exceptionally compact radio solution and since EBCP CherryRed is already qualified, the time-consuming qualification work is virtually done," said Stephen Lee, CEO of Arima.