A smart ‘virtual party’ in country’s first Facebook Live video

MANILA, Philippines - Amidst the frenzy of revelers at the much celebrated Dinagyang Festival in Iloilo over the weekend, Smart Communications Inc. (Smart) broke new ground as it became the first brand to pilot Facebook Live in the Philippines.

The latest feature of the world’s biggest social networking site, Facebook Live allows users to broadcast live video content as a new way to engage followers. For a more shared experience, Facebook Live also allows viewers to post their comments and interact with each other in real time.

The feature was first introduced for use by US celebrities last August, and was then rolled out for verified accounts of public figures, news sites, brands and other users just last month.

Party at your fingertips

For its pilot Facebook Live video, Smart broadcasted a 20-minute segment of the Love Dance, one of the biggest electronic dance music celebrations at the Dinagyang Festival last Jan. 22

The live video came as a regular notification to the followers of Smart’s official account on Facebook. Upon clicking the notification, they were directed to the live video, which featured the rousing beats of Smart ambassadors and party staples DJ Ace Ramos and MC Pao.

Viewers from all over the country streamed in and posted their reactions – mostly in awe of the new feature and thrilled to be able to join the celebrations virtually on their mobile devices.

The next day, Smart once again tapped Facebook Live to broadcast the set of Smart ambassador Inno Naguit at the Dinagyang Invasion, another major electronic dance music celebration, eliciting positive responses from viewers who got to share the festival experience despite being miles away.

Each Facebook Live video was automatically published on Smart’s Facebook page, which was later viewed and shared by the thousands of followers.

“Smart has always been at the forefront of mobile innovations in the country, and we are very honored and thrilled to be the first brand to launch Facebook Live in the Philippines, which promises another awesome Smart Life experience for Facebook users,” said Kathy Carag, Smart brand head.

“This new feature not only stretches the capabilities of Facebook, but also opens great possibilities for us to enrich the mobile lifestyle of our subscribers, who can now tune in to witness significant events and share the experience with others in real time – all with just a few taps on their smartphone.”