Nissan goes online

MANILA, Philippines - “Every day in Nissan, we turn ‘What if’ into ‘What is’,” said Nissan Philippines Inc. president and managing director Antonio Zara at the recent celebration of the second anniversary of Nissan. “It is our promise to deliver ‘Innovation’ that excites. We push the boundaries of what’s possible for the sole purpose of making every day driving experiences more rewarding for everyone.”

To celebrate its tradition of delivering excitement and innovation, Nissan recently launched the “Rediscover Excitement, Rediscover Nissan” campaign to encourage the market to rediscover the brand.

“In our two short years of operations as NPI, we have been able to achieve a lot of significant milestones for the Nissan brand. Through our loyal customers and Nissan dealers, we have been able to continuously strengthen our presence here in the local market as we deliver exciting innovations,” added Zara. “However, we believe that we still have ways to go in bringing back our glory days of the ‘80s and early ‘90s. This is why we are encouraging more people to rediscover Nissan and what Nissan is now offering to Filipino customers.”

Expanding the Nissan footprint

After two years of success, NPI is working to bring the brand closer to its customers, allowing them to rediscover the ease and convenience of Nissan.

The company is currently spearheading an aggressive expansion for its dealership network nationwide to bring Nissan closer to its customers.  From the current 28 dealerships, 11 more dealers have been  signed up, covering the strategic areas of NCR and Luzon (Sucat, Sta. Rosa, Bulacan), Visayas (Cebu, Iloilo, Dumaguete) and Mindanao (Butuan, Zamboanga and General Santos).

“We foresee that growth will be outside of Metro Manila, that is why we are bringing Nissan vehicles closer to our provincial market base,”  he added.

Complementing this is another innovation in the local automotive industry: the Nissan Parts Online store portal (www.nissanparts.ph), which will go live by Nov. 3. With this local industry-first initiative of Nissan, their customers in the entire country can now enjoy purchasing parts, accessories, and merchandise at affordable prices from the comfort of their own homes and enjoy the convenience of free shipping. This service guarantees 24-hour delivery within Metro Manila.

 Nissan also called on gamers to rediscover their racing dream with the launch of the first-ever Nissan GT Academy program in the Philippines. An innovation where young gamers are challenged to prove their racing prowess both on screen and on the race track, the Nissan GT Academy heralded the democratization of motorsports in the country.

The first Nissan GT Academy Philippine leg helped pave the way for dreamers to achieve their goals, as their stellar performance in the virtual world of racing led them to the real thing.

Joward Policarpio, one of the contenders during the Nissan GT Academy Philippine leg, eventually succeeded to become the first-ever Nissan GT Academy Asia champion.

“From its very beginnings, Nissan has displayed a flair for innovation and a willingness to strike out into territories unknown. This passion is what has led the company to become a major player in the world automotive stage,” claims Zara.

“We want our passion for innovation to be felt by our customers. We want them to rediscover the excitement they felt once when they heard the brand Nissan. Through all of our efforts, we hope that we can encourage the Philippine market to rediscover Nissan,” he added.