MANILA, Philippines - Viber, the country’s leading mobile messaging app known for its stickers that ooze with personality, is launching a global sticker design initiative called Sticky Fingers to find the next great sticker artist.
Done in collaboration with worldwide creative community Talenthouse, the creative brief invites Filipino visual artists, illustrators, and designers to create the next Viber sticker character that will enliven conversations around the world.
Stickers are a core part of Viber’s service and millions of people use them every day to convey an emotion, a reaction, or simply to share good vibes with their friends and families. In fact, Viber’s 516 million users sent more than 22 billion stickers last year. With this, Sticky Fingers becomes a great opportunity for Filipino artists to showcase their design talent to the rest of the world.
“The Viber community loves using stickers and we’re always looking for talented artists to collaborate with,” said Mark Hardy, Viber’s chief marketing officer (CMO). “The idea behind Sticky Fingers is to surface and support the best new talent from across the world by offering them the chance to turn their amazing designs into a commercial production through Viber.”
“Filipinos are known for many things – creativity, talent, and wit, among them, and that’s why we believe that our artists will be strong contenders in this competition. We are encouraging the country’s creatives to join Sticky Fingers to showcase Pinoy pride and design flair to the entire world,” said Crystal Lee, Viber country manager for the Philippines.
The search will uncover one selected artist, who will be determined by a panel that includes Viber creative director Erez Shocher and CMO Mark Hardy. They will work with the Viber Design Studio to turn their Sticky Fingers character into a fully developed commercial sticker pack.
These will be sold in Viber’s sticker market and the selected artist will receive a share of revenue every time their sticker pack is bought. Their work will also be featured around the world via Viber and Talenthouse’s social media channels.
Interested artists can submit their original piece of work until April 16 at 1a.m. (Philippine time) through www.viber.com/StickyFingers/Info.
For information, follow www.viber.com/viberph, facebook.com/viberph, twitter.com/viberph, and instagram.com/viberph or follow the hashtag #ViberStickyFingers.