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MANILA, Philippines - Leica Camera Asia Pacific has officially appointed Lucerne Group as its official distributor and retailer of Leica Camera products in the Philippines. Lucerne Group has over three decades of experience in developing a culture of appreciation for craftsmanship and Leica Camera was a natural and suitable fit.

Leica Camera Asia Pacific selected Lucerne because of its integrated, tailor-made solutions, experience in handling technical luxury customers and for their strong and dedicated team in Manila.

 “I am happy to appoint Lucerne as our partner in the Philippines. This year is a year of many milestones and the launch of the first ever Leica Store in the Philippines will be included as one of them. We celebrate 100 years of Leica photography with iconic images captured by a Leica camera,” said Sunil Kaul, managing director of Leica Camera Asia Pacific. “We also celebrated the 60th anniversary of Leica M camera production. Over the past few years, I’ve witnessed the increase in demand in Manila for our cameras, sport optics and accessories. New customers are entering the brand through the Leica Store & Boutique in Asia. Lucerne will be instrumental in this journey to building closer relationships with Filipino customers with a dedicated customer care program and service. I look forward to a rewarding partnership with Lucerne as Leica Camera continues to grow in the market.”

 “I am very pleased and excited to represent the legendary camera brand in the Philippines. Leica Camera is the best in the luxury technical camera and optics segment,” said Ivan Yao, managing director of Lucerne Group.  “I’m confident that our clients will be waiting in anticipation on what we have to offer. It is our desire to further strengthen the brand and to write the next chapter for Leica in Manila. Moreover, we will support the brand with continuous marketing activities involving and engaging our customers at all levels along with providing basic customer care and services. We are very confident that the partnership of both companies will ensure the success of Leica Camera.”

The Leica Store is located at lower ground floor, Greenbelt 5, Makati City.