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Technology

Introducing Quattron Pro, another engineering marvel from Sharp

The Philippine Star

MANILA, Philippines - The evolution of the television set has come a long way, from the traditional wood-enclosed ones that offer monochromatic pictures and then moving to color, from the cathode ray tubes to LCD to plasma, and now with LED.

Never content with just following the trend, Sharp (Phils.) Corp. has decided to take it up a notch by helping change the way people see pictures on TV. A few years ago, Sharp introduced Quattron Technology, a proprietary color technology which adds the sub-pixel yellow to the traditional red-green-blue color setup, for a more natural reproduction of colors, making it more brilliant and lifelike.

Now, Sharp is going even further with the game-changing Quattron Pro Technology. Simply put, Quattron Pro uses the 4-Color Technology and heightens it with the Quattron Pro Drive Engine.

The Quattron Pro Engine is a built-in upscaler which transforms the quality of Full HD TV, making it comparable to 4K-Ultra HD picture quality. It is a great improvement on the usual Full HD resolution, adding 10 million subpixels to the six million subpixels that Full HD normally has.

Sharp Quattron Pro offers stunning resolution that is better than the other Full HD TV products available in the market today. This means more detail, more depth, and more color. And with the addition of the Quattron Pro Drive Engine, everything looks better when seen on this TV. It upscales any content and makes full HD content almost equivalent to Ultra HD quality.

Quattron Pro is also future-ready as it allows you to play 4K content without discernible loss in quality. It is a viable and more practical solution, compared to buying a 4K TV today when there is not enough 4K materials available in the market to justify buying one.

So, instead of buying a 4K TV hoping to use it in the future when there is more 4K content, you can buy a Quattron Pro now, enjoy Full HD content that is as close to Ultra HD quality as possible, and be ready for the future when 4K content is more readily available.

Complementary to the visual precision of Quattron Pro is its sound quality. It has been awarded the THX Certification, a globally accepted standard for sound reproduction. THX was founded by world-renowned Star Wars director George Lucas, who initially created THX to make sure that cinemas could recreate the sound — all the nuances and subtleties — the way filmmakers intended.

The THX Certification has since been adopted into home entertainment, with TVs going through 30 test categories, 400 bench tests and 1,000 data points to make sure that only the best of the best are approved and awarded. Because of these rigorous tests, a THX Certification is an instant guarantee that your TV has the highest cinema-house standards for both visuals and sound.

There is no doubt that the TV is a ubiquitous part of every household. But Sharp understands that in today’s world, your home-viewing standards are higher than ever. Trust Sharp to provide quality enjoyment and leisure time with the breakthrough Quattron Pro Technology. This commitment is made clear through Sharp’s “Our Brand, Our Pride” philosophy, a pledge to uplift the quality of Filipinos’ lives with exceptional products.

For more details about Quattron Pro, visit www.aquos-world.com.

BUT SHARP

COLOR TECHNOLOGY

CONTENT

DRIVE ENGINE

GEORGE LUCAS

PRO

QUALITY

QUATTRON

QUATTRON PRO

QUATTRON PRO TECHNOLOGY

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