Innovation, value-for-money offers sustain Globe prepaid business growth

MANILA, Philippines - Globe Telecom looks at innovation and a portfolio of affordable offers as growth drivers of its prepaid business, amid the intense competition in the prepaid market.

In a recent business forum attended by top corporate executives, Globe vice president for prepaid business Issa Cabreira showcased what makes the telecommunications company a formidable challenger in the prepaid market.

“The country’s mobile phone users are comprised largely of prepaid customers with only two percent on postpaid. Globe Prepaid’s drive to lead in innovation and TM’s everyday value offers make Globe a strong market challenger,” said Cabreira at the “Business and Brand Leadership: A New Approach to Success for Asian Business” forum presented by Regus, the world’s largest provider of flexible workplaces. 

“We ensure that our network meets the demands of our customers, whose mobile needs have gone beyond calls and texts.  Positioning our prepaid business as a brand that caters to the needs of digital consumers, mostly today’s youth, allows us to create offers that enrich their mobile experience, which includes bundling core services with data access,” added Cabreira.

Leading the innovative product portfolio of Globe Prepaid is GoSakto, the only service in the world that allows prepaid users to create their own promo according to their budget, lifestyle and need.

Globe Prepaid also offered all major global over-the-top messaging services for free as part of its core call and text bundle in another pioneering breakthrough. Further growing its mobile data user base, Globe Prepaid extended free access to Facebook to its subscribers, resulting in increased customer acquisitions over the last quarter.

Sustaining momentum into 2014, Globe Prepaid introduced its new GoUNLI25 which gives subscribers unlimited text messages and unlimited calls to Globe/TM and free access to Facebook plus another free Internet site or app of their choice still for P25 valid for one day.

The segment also launched GoUNLI20, the most affordable calling and surfing promo which offers unlimited calls to Globe/TM, 15MB of mobile surfing, and 20 text messages to all networks for only P20 valid for one day.   

Meanwhile, extending promos for TM subscribers has become more convenient and affordable with TM Extend. For only P5, TM Extend gives subscribers another 24 hours to continue and enjoy their latest promo of choice. Subscribers who avail themselves of the extension can continue using their remaining and unconsumed SMS and call minutes.