HTC unveils the One

MANILA, Philippines - HTC, the trendsetting Taiwanese smartphone specialist, recently unveiled its new flagship smartphone, the HTC One.

Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeed, HTC Zoe and HTC BoomSound, three key new HTC Sense innovations that reinvent the mobile experience and set a new standard for smartphones. 

“These days, almost everyone gets their daily dose of news, information and interaction over the Internet. It is important that our devices are able to keep up with our constant need to be up to date with the information and the people we care about,” said HTC Philippines country manager Richard Javier.

“With HTC’s continued effort to put the consumer at the center of our innovation, we have re-imagined mobile experience to cater to their needs with the creation of the HTC One,” he added.

At the center of the new HTC One experience is HTC BlinkFeed, a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social, entertainment and lifestyle updates as well as news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening. 

HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and websites.

To enable this new dynamic approach to the smartphone, HTC will provide global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. (For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.)

The breakthrough HTC UltraPixel camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-resolution photos that come to life in three-second snippets.

These Zoe photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories.

It also automatically creates integrated highlight films from each event comprised of Zoe photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, e-mail and other services.              

To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors. 

This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture.

Multi-axis optical image stabilization for the rear camera also helps ensure video footage smoother whether stationary or on the move.

The HTC UltraPixel camera adds many other features and effects such as enhanced 360-degree panorama, time sequencing and object removal.

The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces — for the first time on a phone — front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube clips.

Beats Audio integration is enabled across the entire experience for rich, authentic sound, whether you are listening to your favorite music, watching a YouTube video or playing a game.

HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage.

Phone calls sound great, thanks to the addition of HTC Sense Voice, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.

Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7-inch Full HD (1080p) screen, the HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly fast browsing in a package that combines premium design with breakthrough build quality.

Available in stunning silver and beautiful black, the sleek and crafted aluminium unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal-clear signal. The display also resists scratches and reduces glare, while offering incredible 468ppi resolution and rich, natural colours. 

The new HTC One comes in silver and black and is available at HTC concept stores with an SRP of P32,990.

For more information on the HTC One, log on to HTC Philippines’s Facebook page (www.facebook.com/HTCthePhilippines) and follow it on Twitter (www.twitter.com/htcphilippines) and Instagram  (http://instagram.com/htcphilippines).