Dell unveils new XPS 12 convertible ultrabook

MANILA, Philippines - Dell is helping customers touch the future with a refreshed portfolio of consumer PCs built for Microsoft Windows 8, designed to provide a more intuitive computing experience and address evolving customer desires.

Dell’s new systems deliver on the promise of new advances in computing: a leading-edge and intuitive touch experience, the security and manageability required by today’s always-on pace and the design aesthetic, style and precision workmanship that customers demand.

Dell has unveiled powerful addition to its industry-leading XPS brand of computers. Joining the award-winning XPS 13 ultrabook, and the XPS 14 and XPS 15 laptops, the new XPS 12 ultrabook enable both consumer and business customers to do more with their technology — from multimedia, entertainment and creation to full business productivity to transition seamlessly from home to office.

The XPS 12 convertible combines two devices in one: a powerful ultrabook plus a full-featured tablet. The XPS brand has a distinguished heritage of delivering the latest technology and thoughtful design for performance and craftsmanship without compromise.

Each product in the XPS portfolio is tailored for specific customer needs, and the newly unveiled products are designed to take advantage of emerging software and technology, with the same XPS brand attributes that customers expect from Dell.

“The XPS 12 represents the culmination of a deep understanding of the ‘Bring Your Own Device’ movement and insights gained from both our consumer and business customers,” said Christopher Papa, country manager of Dell.

“The new set of XPS 12 represents a milestone in our design and approach to user experience. Our vision for our XPS line of computers is not just about the device or technology, it’s about achieving the perfect balance of amazing design, end user productivity and IT enablement,” Papa added.

Dell tapped its heritage of offering unique and innovative solutions to create the XPS 12. The product features a novel and elegant flip hinge touch-screen display designed to take advantage of the W8 operating system advances for touch interaction.

The result is two products in one, providing the full functionality of an ultra-portable laptop with keyboard plus the convenience of a tablet.

The innovative flip hinge design can easily transition from laptop to tablet to laptop and features a full HD screen that provides 97 percent more pixels than a standard HD display. The result is an exceptionally crisp reading and photo and video viewing experience.

The XPS 12 features thoughtful design and attractive aesthetics, and is crafted from premium materials such as machined aluminum and carbon fiber, as well as Corning Gorilla Glass for durability.

Partners

“With Windows 8 re-imagined, we are bringing a no-compromise, immersive and personalized experience to our customers,” said Mon de los Reyes of Microsoft Philippines.

“The support from our partners is critical for the success of Windows 8. Dell is an important partner to Microsoft and we will continue to work together to transform lives through the power of computing technology,” De los Reyes said.

“Our life experiences are defined by our senses — by what we see, hear and touch. These human senses are also at the foundation of Intel’s vision for the ultrabook to deliver a no-compromise, must-have computing experience and we congratulate Dell on the launch of its new touch-enabled product range,” said Ricky Banaag, country manager of Intel Philippines.

“Dell has always been at the forefront of innovation in technology and we are glad to be a partner to Dell in the continuing evolution of the computing experience,” Banaag said.

The Dell XPS 12 is priced P65,990 at authorized retailers nationwide.

On-site service

All Dell products running with pre-attached Windows 8 come with an on-site service, a new after-sales service where a customer is rescued from problems encountered with the shortest turnaround.

“We want to make sure that we are able to attend to our customer right at their doorsteps. With the new system in place, response is within 24 to 48 hours,” said Alvin Go, product manager of Dell.

The steps are as easy as 1-2-3. First, call the Dell Tech Support at toll-free 1-800-1601-0062. The Dell Tech Support will then conduct a diagnosis and determine the problem. A Dell engineer on-site will solve the problem.

The Dell’s new on-site service is available nationwide.

To know more about Dell products, log on to www.dell.com.