Samsung upgrades 'Best of Britain' mobile app

MANILA, Philippines - Samsung Electronics Co. Ltd., a market leader in consumer electronics and Worldwide Olympic Partner in the wireless communications equipment category, has upgraded its “Best of Britain” mobile application, developed in partnership with VisitBritain, the national tourism agency.

On Day 31 of the Olympic Torch’s tour of Britain, Samsung’s global ambassador for London 2012, David Beckham, shares his best place to go on the app revealing the locations across the United Kingdom that he wants to visit with his family.

Exciting Olympic contents will lead the upgrade of the “Best of Britain” app which was launched earlier this year in partnership with VisitBritain to support the huge influx of tourists anticipated during the Olympic Games.

David shares some of his favorite places to visit in the UK on the app as well as recommendations, accommodation and entertainment options provided by VisitBritain to help make London 2012 an Olympic Games everyone can enjoy both in and outside of the Olympic venues.

Inspirational content of key Olympic torch relay and competition locations are also on the app to help inspire future travel and create a lasting legacy for places associated with the Olympic Flame.

Guides for key destinations such as Land’s End, Much Wenlock, Stonehenge, Liverpool and Dover all offer startling imagery and stirring content to allow international visitors to plan their next Britain itinerary.