Avida's Red Letter Day FB app fosters spirit of thanksgiving online

MANILA, Philippines -An online community of grateful and hopeful Filipinos is being created via the Red Letter Day app on Facebook.

The app, developed by Avida Land Corp., is the online version of the company’s Red Letter Day campaign, a series of thanksgiving celebrations meant to foster the spirit of thanksgiving among Filipinos.

The Red Letter Day application on FB lets users create and send personalized messages of thanks to their loved ones.

The “thank you” messages are then posted on the Red Letter Day Gallery at the Avida FB page and can be shared on Facebook. Each message is a public expression of gratitude that encourages others to do the same.

“Many of us take our family, friends, and everyday blessings for granted — we often forget to appreciate the people who make our lives better, and the blessings that get through them. The Red Letter Day application we put up on our Facebook page is a great tool to encourage people to express their gratitude and appreciation,” says Tess Tatco, Avida corporate marketing manager.

Personalized ‘thank you’ notes

The Red Letter Day application lets users create personalized “thank you” messages in 140 characters or less. It’s so easy to use: 1) Go to http://apps.facebook.com/redletterday/ and click “Like”; 2) register by typing your name, city, birth date, mobile number, e-mail address, and occupation; and 3) check the tick boxes and click “Submit.”

Once you have completed the registration process, you can start making your message to the person to whom you want to say “thank you.”

Tatco says, “The Red Letter Day app is so fun and easy to use. Users can be creative in composing their messages. We want them to express what’s inside their hearts and show how thankful they are to the people that matter to them.”

Thanksgiving campaign

Avida’s latest campaign “Red Letter Day” aims to establish Avida as a brand that acknowledges hardworking Filipinos and rewards them with their own special day.

“A simple ‘thank you’ evokes positive feelings. A grateful attitude gives us hope and inspiration every day, and boosts our desire to make life better for others. That’s why we’re giving everyone a chance to say ‘thank you’ in special ways through our new campaign for 2012,” says Tatco.

Besides the FB app, Avida also held Red Letter Day events at Greenbelt 3 Garden, Trinoma Mall, Bonifacio High Street, Alabang Town Center, and Solenad in Nuvali.

The participants enjoyed fun activities, games and free entertainment from some of today’s best OPM artists. While the Red Letter Day events have concluded, the Red Letter Day FB app is still online and open to the public.