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Technology

Beauty and brains: The Samsung Smart TV

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MANILA, Philippines - Brimming with style and substance, the Samsung LED D8000 Smart TV is your brand-new ticket to a world of wonders.

Equipped with features unique to the brand, it easily enhances entertainment with a highly interactive experience tailored for you.

Whether it’s keeping up with the latest movies or listening to new tunes, even poring over your precious photos or browsing through your social networking sites, the Samsung LED D8000’s innovative technology — punctuated by its über sophisticated design — has surely reinvented the way televisions are enjoyed.

Integrated entertainment

The Samsung Smart Hub — a media portal specifically fashioned to discover a wide array of related content and information on the Web — offers a whole lot of possibilities for your viewing pleasure.

Its easy-to-use interface, with its Search All and Web Browser features, is your key to a world of videos, photos, and music that can be shared as effortlessly as they are found.

In addition, Samsung’s numerous TV apps definitely put the “fun” in functional. To further personalize your entertainment, AllShare’s supreme connectivity connects the LED D8000 to compatible devices, which lets you access videos, photos, and music within.

The LED D8000’s MicroDimming technology lets you play with the cleanest whites and darkest blacks. Zoom in on every tiny detail, vibrant tones, hues, and all. Now, you can enjoy your favorite movies with crystal clarity and in full HD.

Gorgeous blueprint

Already classic-looking, the Samsung LED D8000 Smart TV brings you closer to the action with a design never before seen in televisions. Framed with an ultra-slim bezel, the TV possesses a sleek look without sacrificing Samsung’s excellent picture quality. Its minimalistic design is timeless. Add to that, it harmoniously blends with compatible devices, making it perfect for modern living.

Unique at-home experience

Breathe life to flat 2D movies with LED D8000’s built-in 2D to 3D conversion. Both picture and sound are enhanced through Samsung’s 3D Sound Effect and 3D HyperReal Engine. To complete the home entertainment experience, Samsung’s featherweight 3D glasses converts pictures to 3D in real-time.

Kang Yunje, vice president of Samsung’s TV Design Group, perfected an aesthetic that bears tremendous purpose.

“We wanted to remove the barrier between the real world and the TV that is visually distracting: the bezel,” Kang said.

“The design concept centered on the television. If we see the real world in three dimensions, and the TV offers three dimensional images, then everything we see has the potential to be in three dimensions. Designing a slim bezel was about removing the frame that limited our view of the three-dimensional world,” Kang added.

Since Kang joined the company in 1994, it has been his dream to create a television without a bezel. In 2008, Samsung embarked on a journey toward this goal. In two years, they managed to whittle down 54 millimeters to 28 millimeters.

After Yoon Boo-Keun, president of Samsung’s Visual Display, set out a mission to create a bezel-less TV in 2010, it only took them a year to turn the dream into reality.

“We were told that reducing the bezel slimmer than seven millimeters would be impossible, and that the image quality would be lost as the bezel became thinner,” Kang said. “We ran numerous trials to see what worked and what did not but eventually pulled ourselves through the toughest period.”

After much trial and error, the development team was slowly inching its way to the ultimate goal. This year, the creation of the LED D8000 proved that an ultra-slim bezel was indeed a possibility. The LED D8000 appears slimmer, yet it maintains a superior viewing experience — the perfect marriage of design and technology. 

Moving forward, expect that Kang and the rest of Samsung’s TV Design Group will work to provide Samsung TVs with more smarter and more updated designs.

“Samsung believes in pushing the company to its limit, if there is one,” Kang said. “We innovate and change paradigms. From the top executive to our engineers, we take risks for good design and befitting quality products.”

AFTER YOON BOO-KEUN

BEZEL

D8000

DESIGN

DESIGN GROUP

KANG

KANG YUNJE

LED

SAMSUNG

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