Asus lives up to its name as an innovator with 2 new products

MANILA, Philippines -  Asus recently launched its new top-of-the-line products at the Palladium in Makati City. True to its tagline “Inspiring Innovation, Persistent Perfection,” Asus lived up to its name as an innovator through the Eee Pad Transformer and K3 Series notebooks.

Eee Pad Transformer

Asus addressed various consumer needs with its range of tablet PCs that were showcased in the CES and CeBIT IT trade shows early this year.

One of these is the Asus Eee Pad Transformer, the best tablet choice for users looking for both media consumption and mobile productivity.

Featuring an expandable keyboard docking station and combined battery life of up to 16 hours, the Eee Pad Transformer is running on the new Android operating system, Honeycomb.

Combining Honeycomb with Asus’ intuitive Waveshare user interface and the most powerful hardware features available makes the Transformer an exciting portable device supporting both office work and social communication.

Powerful mini-cinema entertainment on-the-go

Powered by the NVIDIA Tegra 2 dual-core processor, the Transformer browses the Web at blazing speeds, providing a snappier response time and better performance when multi-tasking.

An IPS panel made from durable and scratch-resistant glass is viewable at angles up to 178 degrees, and produces a crisper and more accurate color range by up to 50 percent when compared to other tablets in the market.

Built-in SRS Sound technology provides a dynamic 3D stereo audio experience, with maximum bass response and a wide sound field from the discrete speakers housed in the 12.98-mm thick frame that weighs only 680 grams.

A 5-MP rear- and 1.2-MP front-facing cameras can shoot and record video, which can be played back in video on HDTVs via a mini HDMI output port, making it a true mobile entertainment device.

Transform from pad to notebook mode with keyboard docking station

The Transformer sets itself apart from other tablets on the market by featuring an optional docking station. This provides access to a full QWERTY keyboard along with unique Android Function keys, turning the tablet Transformer into a full-fledged notebook.

Preloaded on the Transformer is Polaris Office 3.0, a professional Mobile Office Solution which enables users to edit various types of office documents, including documents (.doc), spreadsheets (.xls) and presentation (.ppt) files, making the Transformer attractive for professional use.

A touchpad, 3.5-mm audio jack, two USB ports and a built-in SD Card reader for easy file sharing and storage expandability make the Transformer a versatile media hub.

In addition, the ultra-convenient Asus WebStorage with one year of unlimited storage space provides worry-free cloud computing. The docking station also extends the Transformer’s 9.5 hours of battery life up to 16 hours, so users can use it all day for work and play.

Android 3.0 Honeycomb OS with Asus Waveshare UI

Google’s Android Honeycomb is a revolutionary operating system specially designed and optimized for tablets, and enables users a full Web experience for on-the-go Web browsing, communicating and casual computing.

Supporting Adobe Flash 10.2 and the ever-growing Android Market, entertainment is a finger swipe away. The convenient Asus Launcher also allows users to easily launch software, manage content and access online services and connect devices with a few simple taps, while Asus’ Waveshare Interface hosts a variety of unique applications such as MyNet, MyLibrary, MyCloud and more.

MyNet easily streams digital media wirelessly within home network devices so HD videos or music can be played on devices such as an HDTV or desktop PCs for an even better experience from the Transformer.

MyLibrary consolidates downloaded books, magazines and newspapers into one easy-to-browse profile, while MyCloud is a total cloud solution, providing access to digital content such as music, videos and files from the cloud anywhere, anytime.

Users can even use MyCloud to remotely access and control any PC or Mac system and access applications or files to extend the versatility of the Eee Pad Transformer experience.

K3 Series notebooks

The new K Series notebooks from Asus deliver the power of second-generation mobile Intel Core processors and discrete NVIDIA GeForce GT 500 series graphics. These specifications result in a greatly accelerated computing experience, with particular performance gains in multi-tasking, multimedia and gaming.

The new K Series features highly durable aluminum texture covers that offer a personal touch and a unique look. The inclusion of exclusive Asus IceCool technology provides users with an extra-comfortable typing experience, as palm rests remain cool at all times.

Intel 2nd-generation Core processors,

NVIDIA GeForce graphics

The new K Series notebooks ship with second-generation Intel Core CPUs to accelerate multi-tasking and improve visual performance with integrated graphics engines.

Their 32nm fabrication and low-power requirements extend the battery life of Asus K Series notebooks for enhanced usability.

Asus goes further in its quest to provide consumers with better performance and value by including discrete NVIDIA GeForce GT 500 series graphics on K Series notebooks.

All offer DirectX 11 support, with up to GeForce GT 540M and 2GB DDR3 dedicated video memory available. As a result, gaming performance with the latest titles on the K Series exceeds that of competing notebooks in the same segment.

Subtle, elegant choice of colors

The premium aluminum textures used on the covers of new K Series notebooks serve a dual purpose. They resist wear and tear to retain their luster even over extended product cycles, while at the same time conveying a business-like but nonetheless stylish attitude with choice of brown and silver.

For consumers interested in a classic notebook look, the new K Series models present a solid balance of design and performance.

Superior typing, thanks to Asus IceCool, Palm Proof technology

Asus IceCool technology uses a special internal layout that places heat-generating components like the CPU and GPU on the underside and away from users.

Coupled with IceCool heat pipes and vents, this makes new K Series notebooks much cooler to use, with palm rest temperatures always staying below body heat - and thus cool to the touch.

IceCool technology effectively eliminates the sticky feeling users experience when typing on standard notebooks for prolonged periods.

The K Series also features Asus Palm Proof technology to detect errant touchpad contact and prevent accidental mouse pointer movement.

Coupled with an iF Award-winning chiclet keyboard featuring wide keys and responsive tactile feedback, these technologies make the K Series notebooks perfect for serious typists.