Confab to feature mobile marketing experts

MANILA, Philippines - Mobile marketing experts across the world are coming over to Manila to present new ways of engaging customers through the use of smartphones and other wireless devices.

They are led by chairman Barney Loehnis and managing director Rohit Dadwal of the Mobile Marketing Association (MMA)-Asia Pacific who see the Philippines as having the potential to set the standard for the world’s most evolved and viral SMS-based campaigns.

Dadwal will keynote the first day and Loehnis the second day of the MMA-supported Mobile Marketing Conference slated at the Hotel Intercontinental, Makati City on April 7-8.

Organized by the Internet and Mobile Marketing Association of the Philippines and the MMA Philippine Council, the conference features a long lineup of prestigious speakers and also features exhibits on the latest mobile marketing technologies, products and services.

Capping the event is a Buzz City-sponsored mobile and Internet marketing networking night at the Bahia Function Room of Hotel Intercontinental.