Whirlpool marks 100 years of excellence in appliances

MANILA, Philippines -  Whirlpool Corp. is marking its 100th anniversary this year, commemorating its world-renowned legacy and excellence in the home appliance business.

The company marks its most important year worldwide with the unveiling of a new logo, kicking off a year-long celebration of the company’s centennial.

“The 100th anniversary logo reflects Whirlpool Corp.’s heritage, global reach and our plans for the future,” said Jeff Fettig, Whirlpool Corp. chairman and chief executive officer.

“It’s a fitting symbol of the core principles of integrity and perseverance set by Whirpool’s Lou Upton, Emory Upton and Lowell Bassford when they introduced the first electric wringer washing machine in 1911. But while Whirlpool has a proud history, this is really about looking forward to the next 100 years and how the company will continue to improve home and family life for future generations,” Fettig added.

In line with the worldwide celebrations, Whirlpool Philippines has lined up exciting activities and promotions for its local customers, all geared toward strengthening its presence in the country for the years to come.

“As we mark Whirlpool’s centennial, we are not only reminded of its long-standing heritage and excellence in the home appliance industry, but more importantly signals the company’s thrust to elevate and improve the quality of life of families around the world,” said Joy Catiis-Cruz, marketing manager of Whirlpool Philippines.

According to Cruz, the Philippine celebration of the Whirlpool centenary will be highlighted by new top-of-the-line products that will introduce Filipinos to a whole new level of elegance and comfort in the home.

The products that will be launched “are designed to meet their need for home appliances that exude sophistication but are most importantly, durable and of very high quality.”

Founded on Nov. 11, 1911, Whirlpool Corp. has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100-year history of creating better ways of cooking, cleaning, refrigerating and storing.

By focusing on one person, one family, one home, one community at a time, Whirlpool Corp. is committed to creating better lives, better homes and a better world.