Leading appliance retailer taps JDA to fuel growth

MANILA, Philippines - Western Marketing Corp., a leading pillar in the Philippine appliance industry, recently announced that it has partnered with JDA Software, a leading retail software provider globally, for its industry-leading merchandising and store operation solutions.

After four decades in operations and with 14 branches, the Western Group still offers the widest array of white, brown and audio-video appliance lines of world-class brands like GE, Sony, Samsung, Panasonic, Sharp, Sanyo, Carrier, Pioneer, JVC, Philips, Ariston, Fabriano, American Home, Canon and TCL, including innovative brands like Magic Sing and Apple iPod. 

In support of its future growth plans, the appliance chain realized it needed an end-to-end, scalable merchandise management solution that offered integrated merchandise management, warehousing, and financials, while providing inventory management efficiencies to avoid overstock and out-of-stock situations.

Western Marketing also sought a retail-specific business intelligence solution that could provide in-depth reporting and analytics to enable customer-centric business decisions.

After an extensive evaluation process, the retailer selected JDA over other software vendors because of JDA’s proven, industry-leading merchandising and store operation applications.

“With the support of JDA’s Merchandise Management System integrated to JDA’s WInDSS POS and Financials, we expect to build stronger capabilities in making faster and more informed decisions, react rapidly to changes in the competitive environment, and monitor store-level transactions” said Mary Chan, president and COO of Western Marketing.

“It is a pivotal investment in helping us respond to our customers’ needs and achieve operational efficiencies, while we chart our strategic growth initiatives,” Chan said.

Chan added: “The organization is looking forward to taking advantage of the unmatched functionality, scalability, and reliability that the JDA solutions offer to manage all of our pricing and promotions strategies, as well as replenishment management initiative via JDA’s Warehouse Management module.”

“JDA’s integrated solutions has a legacy of helping streamline retail operations and optimize merchandising decisions for the majority of the tier 1 Philippine retailers with its comprehensive merchandising, store operations and retail-specific business analytics capabilities that support long-term growth,” said Cherokee Chamorro, country manager (Philippines) of JDA Software.

“As we continue to significantly expand our commitment to the Philippine market, we look forward to driving retail improvement and forging strategic partnerships with leading retailers such as Western Marketing as it achieves success with its expanding enterprise,” Chamorro said.