Sony unveils 3D World

MANILA, Philippines - Blazing the trail in the explosive 3D universe, Sony presented to the Philippines an extensive suite of revolutionary 3D entertainment and content creation solutions at the posh Republiq Super Club in Resorts World New Port City recently.

A truly immersive 3D experience was made possible by a knockout light-and-sound show unveiling Sony’s breakthrough integrated 3D home entertainment, digital imaging, gaming systems, and product displays.

With its 3D World showcase, Sony asserts its position as the consumer electronics manufacturer that offers total 3D enjoyment from beginning to end, from content creation of 3D movies and games to distribution and display.  

“As the leader in 3D innovation, Sony delivers unrivalled 3D entertainment by bringing consumers’ favorite movies and games directly into their living rooms in breathtaking quality,” said Takao Kuroda, president and managing director of Sony Philippines.

“With 3D Bravia TVs as the centerpiece in the 3D ecosystem, Sony offers consumers unparalleled clarity and picture quality for 3D cinematic and gaming experiences at home,” Kuroda added.

The dominance and unchallenged superiority of Sony’s 3D World has captured the commitment of the People’s Champ, Manny Pacquiao.

Extending the 3D Bravia line-up with two new network models, the Bravia NX810 and NX710, Sony is ready to transform consumers’ living space with a potent combination of 3D capability, connectivity and stunningly elegant Monolithic design.

With the NX810 and NX710, users can easily go on a 3D journey by connecting the TV to the 3D Sync Transmitter and putting on Sony Active Shutter 3D glasses to start enjoying lifelike high definition 3D entertainment.

Quality is assured even in 2D, as the TVs feature Bravia Engine 3TM high-definition video processor, Dynamic Edge LED backlighting and Motionflow technology of up to 200Hz, resulting in incredibly sharp images, smooth motion and ultra-high contrast of over 1,000,000:1.

Featuring Bravia Internet Video for a world of on-demand, online entertainment, the Wi-Fi-integrated Bravia TVs put users in control of their favorite content whenever they want, with no need for a PC.

From the latest TV programs to streaming videos on YouTube, users can conveniently catch up on entertainment and look forward to new content and video channels that are added to Bravia Internet Video regularly.

Additionally with Bravia Internet widgets, users can easily keep in touch with friends and be up to the minute with the latest happenings on Twitter and Facebook.

Giving the home the full cinema package, the BDV-E970W and BDV-E3701 are two advanced Blu-ray 3D home theater systems from Sony that deliver incredible surround sound.

Coupled with Sony’s 3D Surround technology, the 3D entertainment experience takes on a new depth and realism that is bound to completely envelope viewers in each and every scene.

Featuring Sony’s signature Monolithic design and the award-winning XrossMediaBar on-screen menu, the stylish and easy-to-use BDV-E970W and BDV-E370 are ready to play high-definition 3D content from Blu-ray discs, as well as access a wide range of on-demand content from BD LIVE and the Bravia Internet Video platform.

The 3D Bravia TVs are supported by a rapidly increasing variety of 3D content. Sony also announced the availability of 3D Blu-ray firmware updates for 3D-ready Sony Blu-ray players and PlayStation3 consoles, expanding the variety of 3D content which consumers enjoy.

Heart-pounding action is taken to a whole new dimension, with the gaming experience enabled by the one-two combination of Sony’s 3D Bravia TV and PS3. 

On the photography side, Sony demonstrated how its latest range of highly capable DSLR (alpha 33 and alpha 55) and new-generation interchangeable-lens cameras (NEX-3 and NEX-5) and Cyber-shot TX9 and T99 easily produce 3D panoramic shots, both portrait and landscape, with its exclusive 3D Sweep Panorama function.

This easy-to-use function allows users to simply sweep the camera in a horizontal or vertical direction to capture impressive, ultra-wide panorama shots in 3D that can be viewed on any compatible LCD TV that supports 3D viewing via HDMI.

The 3D experience is further enhanced with Sweep Multi View. When activated, the camera simultaneously shoots and stores 15 images from different viewpoints, creating three-dimensional visuals. Users can view images with 3D visual effects on the camera screen immediately after shooting by tilting the camera.

The dominance and unchallenged superiority of Sony’s 3D World has captured the commitment of a Filipino icon of might and strength — none other than the People’s Champ, Manny Pacquiao.

Pacman’s partnership with Sony Philippines underscores not only their supremacy in their respective fields, but also their shared commitment to the value of bridging imagination, action, and vision into concrete reality. 

In fulfillment of Sony’s global make.believe philosophy, Sony and Pacquiao offer Filipinos the best, most advanced, and most complete experience of 3D available today.